2 August, 2011
Tata Motors today launched the Tata Aria 4×2, a luxurious creation with the finesse of a sedan and the muscle of an SUV all combined in one car with 4×2 option.
The Tata Aria is already available in four-wheel drive, launched in October 2010. The Tata Aria 4×2 extends the range to new segments and redefines several benchmarks with its design and technologies, offering class leading features that take comfort, and convenience to a new height.
Launching the Tata Aria 4×2, Mr. P M Telang, Managing Director – India Operations, Tata Motors said, "As the first Indian 4×4 crossover, the Tata Aria has broken a new path for Tata Motors. With the introduction of the Aria 4×2, we make the range comprehensive. The pleasure of the Aria, combining the finesse of a sedan with the muscle of an SUV, can now be availed by a larger customer segment."
Finesse of a sedan in the Tata Aria 4×2
The Aria’s styling is a blend of bold proportions, uncluttered lines and uncompromising aesthetics. The aggressive, well planted stance is tempered by a lunging silhouette and a dynamic roofline. Wraparound dual barreled headlamps complement the signature Tata grille. Chrome detailing on the sides accentuates its premium class. The interiors reflect the same richness and elegance in design, layout, and visual appeal. Premium leather upholstery enhances richly textured trims in single or dual tone themes. Air-conditioning louvers on pillars and a sweeping row of roof utility spaces add to the distinctive appeal.
Passengers can simply walk into the Aria, rather than having to climb up or get down into the cabin. The three-row theatre style flexible seating ensures ample space. Like the driver’s and the front passenger seat, the second row seats can also be slid fore and aft to increase legroom. Both the second row and third row seats can be fully collapsed to make the car even roomier for accessories and luggage for that weekend sojourn.
The height-adjustable driver’s seat and the tilt adjustable steering help configure the most comfortable driving position. The glasshouse offers commanding visibility, aided by electrically adjustable ORVMs. There is no need to look back even to park – a Reverse Guide System helps you with exactitude. The Driver Information System continuously indicates essential drive data, the Automatic Climate Control, through roof-mounted AC vents, keeps the cabin temperature ambient. The 2-DIN music system and Bluetooth, along with steering mounted phone and music controls, helps switch between music and conversation at the touch of a button. Other features do not even require raising a finger – Darkness Sensing Lights will come on automatically, as will Rain Sensing Wipers. Roof utility bins, a glove-box chiller and conveniently placed cup holders helps keep every thing you want within easy reach.
Muscle of an SUV in the Tata Aria 4×2
The Aria’s stylish design is inlaid with the DNA of an SUV, manifested in its stance, power, driveability and safety.
Its 2.2 litre Direct Injection Common Rail (DICOR) engine, with variable turbine technology and 32-bit ECU delivers 140 PS power and 320 Nm torque. It is equipped with a dual mass flywheel which isolates torsional vibrations from the powertrain, thus providing a NVH free environment in the cabin. The new Mark II gearbox is perfectly mated to the engine ensuring smooth power delivery and precise shifting.
The suspension is designed to achieve an optimal balance between ride comfort and control and stability, both on normal roads and in offroading. Its low-roll characteristics and higher soaking capacity further ensure a sedan-like ride quality and SUV-like offroading capability.
The Aria boasts of best in class safety features, making it one of the safest cars on Indian roads. The Aria’s frame is constructed with advanced hydroformed members. Hydroforming enhances their rigidity while reducing weight. Besides, the body shell has crumple zones and the doors have side impact bars. Dual airbags (driver, front passenger) ensure complete safety. Besides India, the Aria satisfies all current crash safety norms in European markets.
The Aria is equipped with disc brakes on all four wheels resulting in superior braking effectiveness and better control. The Antilock Braking System (ABS) with Electronic Breakforce Distribution (EBD) aids steerability and control in emergency braking situations and on slippery surfaces.
The Tata Aria 4×2 variants
The Tata Aria 4×2 is being launched in three trim levels – the Aria Prestige at the top end, the Aria Pleasure and the Aria Pure.
The Tata Aria 4×2 range will be available from Rs. 11.61 lakh onwards (ex-showroom, New Delhi). The Tata Aria range along with the 4×2 range is being made available, in 85 cities through 150 Showrooms in phase 1.
About Tata Motors
Tata Motors is India’s largest automobile company, with consolidated revenues of Rs. 1,23,133 crores ($ 27 billion) in 2010-11. Through subsidiaries and associate companies, Tata Motors has operations in the UK, South Korea, Thailand and Spain. Among them is Jaguar Land Rover, the business comprising the two iconic British brands. It also distributes Fiat cars in India, and has an industrial joint venture with Fiat in India. With over 5.9 million Tata vehicles plying in India, Tata Motors is the country’s market leader in commercial vehicles and among the top three in passenger vehicles. It is also the world’s fourth largest truck manufacturer and the third largest bus manufacturer. Tata cars, buses and trucks are being marketed in several countries in Europe, Africa, the Middle East, South Asia, South East Asia and South America.