22 May, 2007
Being implemented in phases since 2003 the combined on-line CRM-DMS initiative now supports over 15,000 users, within the company and among its channel partners in India and abroad, to conduct all customer-facing transactions.
The real time availability of customer and product information is enabling the company and its channel partners to improve response time and customer service. The success of this complex implementation extending across geographies is being made possible by strong partnerships with CMC, IBM, INCAT & Tata Technologies Limited (TTL), Oracle, Mercuri International, Quality Kiosk, TCS, Tata Indicom, TIVS (Tatanet) and VSNL.
Tata Motors has built its DMS using Oracleâ€™s Siebel verticals and uses Siebel CRM and Siebel Analytics for all pre and post sales operations. The unique outside-in approach adopted by Tata Motors and the extended use of Oracleâ€™s Siebel CRM makes it one of the most sophisticated and largest Siebel CRM implementations globally.
The implementation on IBM’s high-end Power5 servers & enterprise storage is the largest centrally hosted implementation of Siebel CRM worldwide within the automotive industry. Tata Motors has also partnered with IBM to become IBM’s first automotive on-demand client in India, taking benefits of the Global Service Delivery Centre based in Bangalore.
About Tata Motors
Tata Motors is India’s largest automobile company, with revenues of US$7.2 billion in 2006-07. With over 4 million Tata vehicles plying in India, it is the leader in commercial vehicles and the second largest in passenger vehicles. It is also the world’s fifth largest medium and heavy truck manufacturer and the second largest heavy bus manufacturer. Tata cars, buses and trucks are being marketed in several countries in Europe, Africa, the Middle East, South Asia, and South East Asia and in Australia. Tata Motors and Fiat Auto have formed an industrial joint venture in India to manufacture passenger cars, engines and transmissions for the Indian and overseas markets; Tata Motors also has an agreement with Fiat Auto to build a pick-up vehicle at CÃ³rdoba, Argentina. The company already distributes Fiat-branded cars in India. Tata Motorsâ€™ international footprint include Tata Daewoo Commercial Vehicle Co. Ltd. in South Korea; Hispano Carrocera, a bus and coach manufacturer of Spain in which the company has a 21% stake; a joint venture with Marcopolo, the Brazil-based body-builder of buses and coaches; and a joint venture with Thonburi Automotive Assembly Plant Company of Thailand to manufacture and market pickup vehicles in Thailand. Tata Motors has research centres in India, the UK, and in its subsidiary and associate companies in South Korea and Spain.