27 May, 2012
The first edition of Tata Motors Full Throttle Trail, an extreme off-roading property for Tata Motors SUV owners, concluded successfully at Taj Chandigarh. The trailwas flagged off at 10:00 am from Taj Chandigarh and over 35 Tata Motorsvehicles participated in the activity.
Participation of vehicles from the Tata Motors stable included the Tata Safari, Tata Xenon, Tata Sumo and Tata Aria, in both 4×4 and 4×2 configurations. Each vehicle represented the toughness and ruggedness of Tata Motors vehicles. Customers from in and around Chandigarh attended the trail, maneuvering challenging routes and the rugged terrain. The trackhad been prepared specially for this off roading activity.
Speaking on the occasion, Mr. Anand Totla, Regional Manager, PCBU North1, Tata Motors Ltd. said, “We are delighted to host the first edition of the Tata Motors Full Throttle Trail in Chandigarh, and are overwhelmed with response and participation received from Tata Motors customers from in and around the city. Through off-roading events like this, customers not only have the opportunity to go off-roading but also experience the tough and enduring nature of Tata Motors SUVs.”
The trail comprised of various surfaces like slush beds, hills, bumpy courses, sand beds and many more. The trail was spread over two different locations near Mullanpur and it posed some exciting challenges to the participants.The participants needed to complete the trail within a maximum stipulated time, to qualify as finishers. Overall it was a very exciting experience for all the participants.
Through this initiative, a total of 21 trails’ have been planned over the next few months, with each course being planned to exhibit the thrill, ruggedness, toughness and handling of Tata Motors SUV’s, in off-road conditions. Off-road enthusiasts have the opportunity to not only experience their SUVs, but will also familiarise themselves with some serious off-road driving techniques, through a quick get away, in the proximity of their respective cities.
Tata Motors Full Throttle recently launched another property under the Full Throttle banner, called Tata Motors Full Throttle Experience. Full Throttle Experience is an off-roading expedition which will span over a number of days, with the first expedition being flagged off from New Delhi on June 22, 2012.
Tata Motors was the first manufacturer in the country to create a new SUV segment with the launch of Tata Sierra in 1991, followed by the launch of Tata Sumo in 1994. The Tata Sumo became the first passenger vehicle to cross 1 lakh units in 3 years. Tata Motors was also the pioneer in launching a true blooded SUV in India with the launch of the Tata Safari in 1998. Shift-on-the-fly (electronic) 4X4 was introduced for the first time by any automobile manufacturer on the Tata Safari in the country. The most feature packed, Tata Aria, was launched in 2010. Torque-on-Demand System, In-dash GPS-based Navigation System, Electronic Stability Programme (ESP), Hydroformchassis and six airbags are some of those features.
About Tata Motors Full throttle:
Tata Motors launched the Tata Motors Full Throttle in February 2011, as a platform for steering the company’s participation in motor sports and allied activities. The platform also helps the company, in organising and synergising all efforts and activities, in the area of motor sports, including development and testing. Tata Motors Full Throttle has been victorious in some of the most reputed rallies namely Desert Storm, Dakshin Dare, Raid De Himalaya, Eastern Mountain Safari rally and the Hornbill International Motor rally.
The Tata Motors’ utility vehicle portfolio comprises of the recently launched, Tata Sumo Gold, the premium Crossover Tata Aria, the Tata Sumo Grande, the Tata Safari 4×4, the Tata Sumo 4×4 and the lifestyle pick-up Tata Xenon XT.
To take part in these adventurous off-roading activities, enthusiasts can mail Tata Motors at firstname.lastname@example.org or email@example.com, or can visit us at http://www.tatamotorsfullthrottle.com
About Tata Motors:
Tata Motors is India’s largest automobile company, with consolidated revenues of Rs. 1,23,133 crores($ 27 billion) in 2010-11. Through subsidiaries and associate companies, Tata Motors has operations in the UK, South Korea, Thailand, Spain and South Africa. Among them is Jaguar Land Rover, the business comprising the two iconic British brands. It also has an industrial joint venture with Fiat in India. With over 6.5 million Tata vehicles plying in India, Tata Motors is the country’s market leader in commercial vehicles and among the top three in passenger vehicles. It is also the world’s fourth largest truck and bus manufacturer. Tata cars, buses and trucks are being marketed in several countries in Europe, Africa, the Middle East, South Asia, South East Asia and South America. (www.tatamotors.com)