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Tata Motors First Full Throttle Trail concludes in Ludhiana Press kit

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17 June, 2012

  • First adventure sports activity for customers by Tata Motors Full Throttle in Ludhiana
  • Showcases ruggedness and capability of Tata Motors Utility Vehicles

Tata Motors Full Throttle Trail, an extreme off-roading property for Tata Motors SUV owners, concluded successfully at Park Plaza Ludhiana. The half-day trail was flagged off at 10:00 AM from Park Plaza Ludhiana, with over 35 Tata Motors vehicles participating in the event.

Participation of vehicles from the Tata Motors stable included the Tata Safari, Tata Xenon XT, Tata Sumo Gold, Tata Sumo Grande and Tata Aria, in both 4×4 and 4×2 configurations. Each vehicle representing the capability of Tata Motors vehicles. Customers from in and around Ludhiana attended the trail, maneuvering challenging routes and the rugged terrain. The track had been prepared specially for this off roading activity.

Speaking on the occasion, Mr. Anand Totla, Regional Manager, PCBU North1, Tata Motors Ltd. said, “We are delighted with the enthusiasm and participation of Tata Motors customers from in and around Ludhiana, at this off-roading event. The activity not only demonstrated the capability of Tata Motors vehicles, but also enhanced the experience received by each one of our customers, with most of them going off-road in their vehicles, for the very first time. The track was customised with variations in terms of the surface, and also the experience and expectations levels of participants, ensuring they made the most out of their vehicles.

Mr. Totla further added, “Tata Motors through its motorsports division, Tata Motors Full Throttle, hopes to create and cultivate motorsports in India, by giving enthusiast a platform to experience the true capabilities of their vehicles, to learn, discuss and experience the thrill of motorsports."

The trail comprised of various surfaces like slush beds, hills, bumpy courses, sand beds and many more. The terrain which was on the banks of Sutlej posed some exciting challenges for participants, who needed to complete the trail within a maximum stipulated time, to qualify as finishers.

A total of 21 trails have been planned across the country over the course of the year, with each course being planned to exhibit the thrill, ruggedness, toughness and handling of Tata Motors SUV’s, in off-road conditions. Through these half-day off-roading activities, enthusiast also familiarise themselves with some serious off-road driving techniques, through a quick get away, in the proximity of their respective cities.

Tata Motors Full Throttle recently launched another property under the Full Throttle banner, called Tata Motors Full Throttle Experience. Full Throttle Experience is an off-roading expedition which will span over a number of days, with the first expedition being flagged off from New Delhi on June 22, 2012.

Tata Motors was the first manufacturer in the country to create a new SUV segment with the launch of Tata Sierra in 1991, followed by the launch of Tata Sumo in 1994. The Tata Sumo became the first passenger vehicle to cross 1 lakh units in 3 years. Tata Motors was also the pioneer in launching a true blooded SUV in India with the launch of the Tata Safari in 1998. Shift-on-the-fly (electronic) 4X4 was introduced for the first time by any automobile manufacturer on the Tata Safari in the country. The most feature packed, Tata Aria, was launched in 2010. Torque-on-Demand System, In-dash GPS-based Navigation System, Electronic Stability Programme (ESP), Hydroform chassis and six airbags are some of those features.

About Tata Motors Full throttle:

Tata Motors launched the Tata Motors Full Throttle in February 2011, as a platform for steering the company’s participation in motor sports and allied activities. The platform also helps the company, in organising and synergising all efforts and activities, in the area of motor sports, including development and testing. Tata Motors Full Throttle has been victorious in some of the most reputed rallies namely Desert Storm, Dakshin Dare, Raid De Himalaya, Eastern Mountain Safari rally and the Hornbill International Motor rally.

The Tata Motors’ utility vehicle portfolio comprises of the recently launched, Tata Sumo Gold, the premium Crossover Tata Aria, the Tata Sumo Grande, the Tata Safari 4×4, the Tata Sumo 4×4 and the lifestyle pick-up Tata Xenon XT.

To take part in these adventurous off-roading activities, enthusiasts can mail Tata Motors at trails@tatamotorsfullthrottle.com or experiences@tatamotorsfullthrottle.com, or can visit us at http://www.tatamotorsfullthrottle.com/

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