16 October, 2006
Tata Motors today announced the launch of its passenger vehicles in Ghana. The range launched includes the Indica hatchback, the Indigo sedan, the Indigo Station Wagon, the Sumo and the Safari Dicor.Tata Motors is already present in Ghana with its commercial vehicles, which were launched in 1974 and have been well received in the market.
Mr Divyendu Kumar, Head – International Business, Passenger Car Business Unit, Tata Motors, says, â€œGhana has traditionally been an important market for Tata Motors. We are confident that the passenger vehicle range will be seen to offer superior value to customers in Ghana. Over the coming years, we are positive that Tata Motors will grow in Ghana. We aim to obtain a significant share of the new car market in Ghana.
In Africa, Tata Motors markets both its passenger and commercial vehicle range. The company is present in South Africa, Senegal, DR Congo, Ivory Coast, Kenya, Tanzania, Zambia, Uganda and Madagascar. In South Africa, the largest market in the continent, the Tata brand is one of the fastest growing in the history of the country’s automobile market.
The distribution and marketing of Tata passenger vehicles in Ghana will be handled by Tata Ghana & PHC Motors Ltd., which also distributes Tata Motors’ commercial vehicles. Sales dealerships are presently set up at Accra, Kumasi and Tamale. The range is supported by an effective after-market parts and service network in cities like Accra, Tema Kumasi, Tamale and Takoradi. To ensure high levels of product performance and customer satisfaction, plans are underway to establish service centres in 10 more cities covering all geographical areas by next year.
About Tata Motors
Tata Motors is India’s largest automobile company, with revenues of US$ 5.5 billion in 2005-06. With close to 4 million Tata vehicles plying in India, it is the leader in commercial vehicles and the second largest in passenger vehicles. It is also the world’s fifth largest medium and heavy truck manufacturer and the second largest heavy bus manufacturer. Tata cars, buses and trucks are being marketed in several countries in Europe, Africa, the Middle East, South Asia, and South East Asia and in Australia. Tata Motors has signed a Memorandum of Understanding with Fiat Auto under which a separate industrial joint venture is being established in India in the first phase to manufacture passenger cars, engines and transmissions for the Indian and overseas markets. Tata Motors already distributes Fiat-branded cars in India. The companyâ€™s international footprint include Tata Daewoo Commercial Vehicle Co. Ltd. in South Korea; Hispano Carrocera, the reputed bus and coach manufacturer of Spain in which the company has a 21% stake; and a 50:50 joint venture with Marcopolo, the Brazil-based body-builder of buses and coaches. Tata Motors has research centres in India, the UK, and in its subsidiary and associate companies in South Korea and Spain.