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Tata Motors Full Throttle Himalayan Experience flags off from New Delhi Press kit

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22 June, 2012

Will cover 3000 km across 5 states – New Delhi, Haryana, Punjab, Himachal Pradesh, Jammu and Kashmir

Tata Motors Full Throttle, the motorsport division of Tata Motors, flagged off its first expedition – Tata Motors Full Throttle Himalayan Experience, from the capital today. The Himalayan Experience will pass through 5 states – New Delhi, Haryana, Punjab, Himachal Pradesh, Jammu and Kashmir, over a period of 10 days and cover a total distance of 3,000 Km. The expedition will culminate in Srinagar on July 1, 2012.

With over 30 Tata Motors utility vehicles participating in the event, the expedition will transverse high mountain passes, beautiful lakes as well as deep gorges, allowing participants to experience varied terrains and weather conditions as they pass through each state. The expedition will also allow Tata Motors customers a platform to experience the true capabilities of their favourite Tata SUV’s, as they explore off-roading in a planned and organised manner.

Tata Motors is associating with Cougar Motorsport as the program partner, for planning and execution of these events. Tata Motors will organize all logistical, medical and service support for these expeditions.

Tata Motors Himalayan Experience is the first among a series of six expeditions planned by Tata Motors Full Throttle, through the year, for owners of Tata Motors utility vehicles. The Himalayan Experience will be followed by The Konkan Experience, The Jungle Experience, The Thar Experience, The Kutch Experience and the Nilgiri Experience.

To be a part of this adventure and luxury expedition, off-roading enthusiasts can mail at experiences@tatamotorsfullthrottle.com and visit us at www.tatamotorsfullthrottle.com.

About Tata Motors Full throttle:

Tata Motors launched the Tata Motors Full Throttle in February 2011, as a platform for steering the company’s participation in motor sports and allied activities. The platform also helps the company, in organising and synergising all efforts and activities, in the area of motor sports, including development and testing. Tata Motors Full Throttle has been victorious in some of the most reputed rallies namely Desert Storm, Dakshin Dare, Raid De Himalaya, Eastern Mountain Safari rally and the Hornbill International Motor rally.

The Tata Motors’ utility vehicle portfolio comprises of the recently launched, Tata Sumo Gold, the premium Crossover Tata Aria, the Tata Sumo Grande MK II, the Tata Safari 4×4, the Tata Sumo 4×4 and the lifestyle pick-up Tata Xenon XT.

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