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Tata Motors Full Throttle launches Driving Expeditions for Tata Motors Utility Vehicle owners Press kit

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26 April, 2012

Tata Motors Full Throttle, a motorsport division of Tata Motors, today announced the launch of its Driving Expedition series, called the Tata Motors Full Throttle Experience, for owners of Tata Motors utility vehicles. Through these adventurous expeditions Tata Motors will offer a platform to all its utility vehicle owners to experience the capability of their vehicles.

Tata Motors Full Throttle Experience spans across diverse terrains of the country with 6 expeditions; the Himalayan Experience, the Konkan Experience, the Jungle Experience, the Thar Experience, the Kutch Experience and the Nilgiri Experience. Tata Motors has roped in Cougar Motorsport as the program partner, for planning and execution of these events. Tata Motors will organise all logistical, medical and service support for these expeditions.

Tata Motors Full Throttle Experience schedule:

Himalayan Experience June 2012
Konkan Experience September 2012
Nilgiri Experience October 2012
Thar Experience December 2012
Kutch Experience January 2013
Jungle Experience March 2013
The Tata Motors Himalayan Experience, the first among these series of expeditions, is scheduled to start from New Delhi on June 22, 2012. Spanning over a period of 10 days, the expedition will cover over 3,000 Km, across 5 states and travel across high mountain passes, beautiful lakes as well as deep gorges before culminating in Srinagar on July 1, 2012. Over 25 Tata Motors Utility Vehicle owners are expected to participate in this expedition.

To be a part of this adventure and luxury expedition, off-roading enthusiasts can mail at experiences@tatamotorsfullthrottle.com and visit us at http://www.tatamotorsfullthrottle.com

About Tata Motors Full throttle

Tata Motors launched the Tata Motors Full Throttle in February 2011, as a platform for steering the company’s participation in motor sports and allied activities. The platform also helps the company, in organising and synergising all efforts and activities, in the area of motor sports, including development and testing. Tata Motors Full Throttle has been victorious in some of the most reputed rallies namely Desert Storm, Dakshin Dare, Raid De Himalaya, Eastern Mountain Safari rally and the Hornbill International Motor rally.

The Tata Motors’ utility vehicle portfolio comprises of the recently launched, Tata Sumo Gold, the premium Crossover Tata Aria, the Tata Sumo Grande MK II, the Tata Safari 4×4, the Tata Sumo 4×4 and the lifestyle pick-up Tata Xenon XT.

About Tata Motors

Tata Motors is India’s largest automobile company, with consolidated revenues of Rs. 1,23,133 crores ($ 27 billion) in 2010-11. Through subsidiaries and associate companies, Tata Motors has operations in the UK, South Korea, Thailand, Spain and South Africa. Among them is Jaguar Land Rover, the business comprising the two iconic British brands. It also distributes Fiat cars in India, and has an industrial joint venture with Fiat in India. With over 6.5 million Tata vehicles plying in India, Tata Motors is the country’s market leader in commercial vehicles and among the top three in passenger vehicles. It is also the world’s fourth largest truck and bus manufacturer. Tata cars, buses and trucks are being marketed in several countries in Europe, Africa, the Middle East, South Asia, South East Asia and South America.(www.tatamotors.com)

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