12 August, 2012
Tata Motors Full Throttle Trail, an extreme off-roading property for Tata Motors SUV owners, concluded successfully at Hotel Lake View and Resort Jodhpur. The half-day trail was flagged off at 10:00 am from Lake View and resort, with over 25 Tata Motors vehicles participating in the event.
Participation of utility vehicles from the Tata Motors stable included the Tata Safari, Tata Xenon XT, Tata Sumo and Tata Aria, in both 4×4 and 4×2 configurations, each representing the capability of Tata Motors vehicles. Customers from in and around Jodhpur attended the trail, maneuvering challenging routes and the rugged terrain. The track had been prepared specially for this off roading activity.
Speaking on the occasion, Mr. Jatin Lakra, Head Marketing (Sumo & Sumo Grande), Tata Motors Ltd. said “We are delighted with the enthusiasm and participation of Tata Motors customers from in and around Jodhpur, at this off-roading event. The activity not only demonstrated the capability of Tata Motors vehicles, but also enhanced the experience received by each one of our customers, with most of them going off-roading, for the very first time. The track was customised with variations in terms of the surface, and also the experience and expectations levels of participants, ensuring they made the most out of their vehicles.
Mr. Lakra further added, “Tata Motors through its motorsports division, Tata Motors Full Throttle, hopes to create and cultivate motorsports in India, by giving enthusiast a platform to experience the true capabilities of their vehicles, to learn, discuss and experience the thrill of motorsports.”
The off-road track which was located near Keru Village on the outskirts of Jodhpur consisted of sand banks, river crossing, steep rocky descents posing some exciting challenges for participants who needed to complete the trail within a maximum stipulated time to qualify as finishers.
A total of 21 trails have been planned across the country over the course of the year, with each course being planned to exhibit the thrill, ruggedness, toughness and handling of Tata Motors SUVs in off-road conditions. The trail in Jodhpur is the 5th trail. Earlier trails have taken place at Chandigarh, Ludhiana and NCR. Through these half-day off-roading activities, enthusiasts also familiarize themselves with some serious off-road driving techniques, through a quick getaway in the proximity of their respective cities.
Tata Motors Full Throttle recently launched another property under the Full Throttle banner, called Tata Motors Full Throttle Experience spanning over a number of days. With the Himalayan Experience having successfully concluded in July, the Konkan Experience will be flagged off from Mumbai on 28th September, traversing through the Western Coast and Ghats of the country.
Tata Motors was the first manufacturer in the country to create a new SUV segment with the launch of Tata Sierra in 1991, followed by the launch of Tata Sumo in 1994. The Tata Sumo became the first passenger vehicle to cross 1 lakh units in 3 years. Tata Motors was also the pioneer in launching a true blooded SUV in India with the launch of the Tata Safari in 1998. Shift-on-the-fly (electronic) was introduced for the first time by any automobile manufacturer on the Tata Safari in the country. The most featured packed, Tata Aria, was launched in 2010. Torque-on-Demand System, In-dash GPS-based Navigation System, Electronic Stability Programme (ESP), Hydroform chassis and six airbags are some of the features which come standard with Aria.
About Tata Motors Full throttle:
Tata Motors launched the Tata Motors Full Throttle in February 2011, as a platform for steering the company’s participation in motor sports and allied activities. The platform also helps the company, in organising and synergising all efforts and activities in the area of motor sports including development and testing. Tata Motors Full Throttle has been victorious in some of the most reputed rallies namely Desert Storm, Dakshin Dare, Raid De Himalaya, Eastern Mountain Safari rally and the Hornbill International Motor rally.
The Tata Motors’ utility vehicle portfolio comprises of the recently launched Tata Sumo Gold, the premium Crossover Tata Aria, the Tata Sumo Grande, the Tata Safari 4×4, the Tata Sumo 4×4 and the lifestyle pick-up Tata Xenon XT.
To take part in these adventurous off-roading activities, enthusiasts can mail Tata Motors at email@example.com or firstname.lastname@example.org, or can visit us at http://www.tatamotorsfullthrottle.com/
About Tata Motors:
Tata Motors is India’s largest automobile company, with consolidated revenues of Rs. 1,65,654 crores ($ 32.5 billion) in 2011-12. Through subsidiaries and associate companies, Tata Motors has operations in the UK, South Korea, Thailand, Spain and South Africa. Among them is Jaguar Land Rover, the business comprising the two iconic British brands. It also has an industrial joint venture with Fiat in India. With over 7.5 million Tata vehicles plying in India, Tata Motors is the country’s market leader in commercial vehicles and among the top three in passenger vehicles. It is also the world’s fourth largest truck and bus manufacturer. Tata cars, buses and trucks are being marketed in several countries in Europe, Africa, the Middle East, South Asia, South East Asia and South America.