22 January, 2016
#TataMotorsSmartHub to showcase highly engaging customer experience
Tata Motors today offered a sneak peek into its plans for the upcoming Auto Expo 2016. Charting the theme #TataMotorsSmartHub, derived from the synergy between Smart Technology’ and Smart Products,’ Tata Motors will unfold an exciting line-up of over 20, modern and contemporary Passenger and Commercial Vehicles. This Auto Expo, Tata Motors, with the largest of all OEM stalls, at the Greater Noida Auto Expo, will take its customer experience to the next level with highly captivating and engaging zones.
Tata Motors has partnered with Wizcraft for designing and executing the #TataMotorsSmartHub at Auto Expo 2016. Scheduled to be held at Hall No 14 of the Indian Expo Mart in Greater Noida, Tata Motors will unveil a series of exciting Passenger and Commercial Vehicles while also showcasing its new passenger vehicle design language – IMPACT Design.
The Passenger Vehicles Hub will unveil future cars from Tata Motors. Making its first global public showcase will be the ZICA, the cool new hatchback. Tata Motors will reveal for the first time its new sporty compact sedan (project named KITE 5). On the sports utility vehicles front, production ready HEXA will debut alongside a preview of the NEXON and the Safari Storme Tuff. For performance enthusiasts, the Bolt Sport will be part of the expo in a sporty avatar. For the fans of football, #madeofgreat merchandise will be launched and will be on sale, during the Expo.
The Commercial Vehicles hub will witness the launch of a brand new range of modern and technologically advanced trucks and buses. Other showcases will include new products from the Ultra range of commercial vehicles and a technology display of the Tata Prima World Truck. Also on display will be small commercial vehicles – Ace Mega XL and Magic Iris Ziva. Tata Motors will also have a dedicated section for the extremely popular T1 Prima Truck Racing.
Besides future vehicles and technologies, the Passenger Vehicles Hub will include the #madeofgreat pavilion which will host a special Fantastico Arena,’ designed to provide a fun and exciting customer experience with various engaging activities. These include an interactive design experience of customizing the new stylish ZICA, and using a visualizer and interactive zones to know more about the new Revotron and Revotorq engines. There will be an immersive sound experience powered by the HARMAN™ infotainment system for visitors interested in car acoustics and a dynamic virtual driving experience of the ZICA. Besides the interactive zones, Tata Motors has lined-up a series of games for Lionel Messi fans to virtually engage with him at the Expo and win exclusive #madeofgreat merchandise.
Car enthusiasts can additionally look forward to a unique Personalisation studio where visitors can create their own Personalised’ designs with the help of the design team from Tata Motors. Standing tall at this studio will be the ZICA Aktiv, Zest and Hexa Tuff with their stylish body kits. Visitors will also have the advantage of experiencing the entire stall through a virtual walkthrough at the Expo.
The Tata Motors Smart Hub will also have interactive product pods for personalised customer engagement.
The Commercial Vehicles Hub will also offer a host of exciting and engaging zones, starting from a thrilling virtual T1 Prima Truck Racing championship game that will use Kinect technology for a fun game through hand gestures. At the Champion’s Selfie zone, motorsports fans will get an opportunity to take a selfie with the prestigious T1 Prima Truck Racing Championship Trophy. The merchandise zone will offer an exciting trucking merchandise for truck racing enthusiasts. 100 lucky visitors will get a chance to win tickets to the upcoming season of the T1 Prima Truck Racing Championship 2016.
With tremendous global experience, Tata Motors brings deep understanding of customer expectations, from diverse markets and is well positioned to cater to ever changing automotive and consumer trends across countries. A special Tata Motors World Centre at the Expo will allow visitors to know more about the Company’s international operations.
Tata Motors will roll-out all these initiatives to offer visitors the best immersive experience into the future product technologies at the Auto Expo 2016.
About Tata Motors
Tata Motors Limited is India’s largest automobile company, with consolidated revenues of INR 2,62,796 crores (USD 42.04 billion) in 2014-15. Through subsidiaries and associate companies, Tata Motors has operations in the UK, South Korea, Thailand, South Africa and Indonesia. Among them is Jaguar Land Rover, the business comprising the two iconic British brands. It also has an industrial joint venture with Fiat in India. With over 8 million Tata vehicles plying in India, Tata Motors is the country’s market leader in commercial vehicles and among the top in passenger vehicles. Tata cars, buses and trucks are being marketed in several countries in Europe, Africa, the Middle East, South Asia, South East Asia, South America, Australia, CIS and Russia.