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Tata Motors introduces new range of Safari vehicles Press kit

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19 June, 2006

Tata Motors today announced the launch of a new range of its premium SUV brand, the Tata Safari. The range sports two exciting new colors – Pearl White and Cherry Red, in addition to the existing colors, and is available in 3 engine options – 90PS Turbo Charged Inter-cooled (TCIC) Diesel, 115 PS Direct Injection Common Rail (DICOR) Diesel, and 127 PS, Multi-point Fuel Injection (MPFI) Petrol.

The Safari range benefits from the result of an aggressive cost-reduction plan, which has been undertaken by the company as part of its business plans. The entry-level TCIC offering is available at a price point of Rs.6.4 lakhs (ex-Showroom Delhi) in only the 4×2 option. The Safari DICOR range starts at Rs.6.99 lakhs (ex-Showroom Delhi) and is available in three trim levels in both 4×2 and 4×4 executions, and the Safari petrol range starts at Rs.7.99 lakhs (ex Showroom Delhi) in both the 4×2 and 4×4 executions. The top end versions of the Safari have ABS, dual Airbags, reverse guide system and DVD/MP3 system with dual LCD screens as standard fitment, besides a host of luxury, comfort and entertainment features.

The Tata Safari was the first indigenous, thoroughbred 4-door SUV launched in India in 1998, and has been the largest selling premium SUV for the last 2 years. The vehicle had its best ever year in 2005-06 with a sale of 4692 nos., growing by 48% over the previous financial year. The trend has continued in the current fiscal with a 240% growth in April-May 2006 compared to the corresponding period of the last fiscal. The company believes that the new range announced today will enable the volumes and market share of the brand to grow significantly in its segment.

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