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Tata Motors introduces the Tata Xenon, a rugged and stylish Pick-up with lowest-in-class operating cost Press kit

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3 September, 2012

  • Tata Motors expands its footprint in the Pick-up portfolio
  • Offering available in single & dual cab, for wide range of applications
  • Best-in-class looks, operating economics & fuel efficiency
  • Available in 3L Common Rail & Turbo engine options

Tata Motors today launched the Tata Xenon Pick-up, offering both single cab & dual cab versions, with best-in-class looks, operating economics and fuel efficiency. The Tata Xenon Pick-up is suitable for a wide range of commercial applications.

Announcing the launch of the Tata Xenon Pick-up, Mr. Ravi Pisharody, Executive Director – Commercial Vehicles, Tata Motors, said, “The Pick-up segment is growing rapidly and we see this trend continuing. With the launch of the Tata Xenon Pick-up, we are strengthening our existing Pick-up portfolio. The vehicles have several best-in-class features, which are a strong proposition, and with our existing products like the Tata Super Ace, Tata RX Pick-up and the new Tata Xenon Pick-up range, we are well placed in the market to take on any challenges.”

The workhorses are matched with commensurate power and they come with 3.0 Litre Common Rail and Turbo Direct-Injection engine options, which deliver a top speed of 120 kmph with peak power of 72HP in the single cab and 115HP in the dual cab, with a peak torque of 223nm and 300nm respectively. The Tata Xenon Pick-up delivers best-in-class fuel efficiency because of its scientifically engineered drive train. The Tata Xenon’s engines, with their flat torque characteristics, the overdrive gearbox, radial tyres and the aerodynamic shape, contribute to its high fuel efficiency. With a gradeability of 32%, the vehicle will also prove reliable in hilly terrains. The Tata Xenon Pick-up comes with a warranty of 3 lakh kms or 3 years, whichever is earlier, further affirming Tata Motors’ confidence in the abilities of the range.

The Tata Xenon Pick-up is versatile, with payload options to suit varied business requirements. The Tata Xenon single cab variant offers the longest-in-class body length of 8’4″. Additional utility features like convenient loading height, 3-side drop load body bring ease to day-to-day operations. The vehicle comes with 2-stage semi elliptical leaf in the rear suspension, which ensures good load carrying ability, with better ride comfort and handling. The Tata Xenon single cab also comes equipped with power steering, adjustable steering column, cushioned bucket seats in the front with adjustable lumbar support. There are conveniently placed utility spaces, clutch foot rest, a mobile charging point.

The dual cab variant comes with fully-loaded features like HVAC, power windows, central locking, seats with lumber support, high-end cab trims as standard fitment. The dual cab is equipped with limited slip differential, which resists wheel spin on gravel or muddy roads, thereby offering better control and making the vehicle ideal for off-track usage. The stylised load body further enhances design appeal. The vehicle is targeted for applications involving both crew and cargo movement in a comfortable and safe manner.

The vehicle has been designed to meet global safety standards. Variants of the model offer safety features like the unique 3-layered body construction, crumple zones, a collapsible steering column, central locking, retractable seatbelts and side intrusion beams which will protect passengers in the event of a side impact collision.

There are 4 colour options – Arizona Blue, Mineral Red, Arctic Silver, Arctic White.

The Tata Xenon Pick-up prices (ex-showroom Thane) start at Rs. 5.44 Lakhs for the single cab and Rs. 6.34 Lakhs for the dual cab variant.

Tata Motors beefs up its Pick-up portfolio with the Tata Xenon Pick-up, which already comprises the Tata RX Pick-up in the Large Pick-up segment and the Tata Super Ace, in the Small Pick-up segment. Tata Motors is also enhancing the distinctiveness of the Tata Super Ace with the HVAC option and 5 new colours – Ivory White, Sardinia Red, Castle Grey, Champagne Gold and Lunar Silver.

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