8 August, 2013
Tata Motors today launched the new Tata ACE EX2, in Sri Lanka. The new Tata ACE EX2 is styled to thrill, with completely new exteriors & interiors. The new Tata ACE EX2 will compliment Tata Motors existing range of Tata ACE vehicles in Sri Lanka.
Built on the versatile ACE platform, the new Tata ACE EX2 is an epitome of toughness and performance, combined with style and enjoyable car like driving comfort. The vehicle is fitted with a 5 speed gearbox, a powerful 700 cc engine, 13′ tyres and a new low-effort steering system, providing for unmatchable performance, in any driving condition and terrain. Big on value the new ACE EX2 is fuel efficient & low on maintenance. The ACE EX2 is fitted with a fuel efficient low maintenance engine, allowing easy serviceability. Big on safety, the vehicle body is made of high strength steel that meets frontal crash and roof crush criteria.
From the exteriors, the new front fascia, which is complimented by the ACE EX2’™s new clear lens composite lamps. The vehicle’™s metallic body color options, uplifts the look of the ACE EX2 setting it apart from the rest. With best-in-class comfort the new ACE EX2 feels like a car from the inside. The interiors are further enriched with a centrally positioned cluster, new dashboard, a digital clock, mobile phone charger, a lockable glow box and provisions for music system.
Mr. Ranjith Pandithage, Chairman & Managing Director, Diesel & Motor Engineering PLC (DIMO), "DIMO has been associated with Tata Motors for over 5 decades. Ever since the introduction of the Tata ACE, commonly called the ‘DIMO Batta’ in 2006, we have managed to create entrepreneurs and employers, having sold over 40,000 vehicles in a small country like Sri Lanka. With the new campaign DIMO Batta ‘Mod Wela’ (Has become modern and stylish) we plan to increase our market share and our dominance in the small commercial vehicle market."
Mr. RT Wasan, Head, International Business, Commercial Vehicles, Tata Motors, said, ‘œIn our endeavor to offer best value to our customers, we at Tata Motors have today launched the next generation Tata ACE, the new Tata ACE EX2, a stylish superior quality product, providing best-in-class value and versatility, comfort and safety, ensuring that our customers businesses is successful and growing always. Having sold over 1 million vehicles on the Tata ACE platform worldwide in 7 years since first introduced, with the Tata ACE EX2 we hope to further achieve newer feats in the next couple of years’.
The Tata ACE family has a host of applications. Among them are tankers, dumper placers, cargo vans, mobile retail vans, cafe-on-wheels, high-lift cherry pickers, mobile hoardings, high security cash vans and taxi and school applications. These will be soon introduced in the Sri Lankan market.
The new Tata ACE EX2 comes with a warranty of 60,000 kms / 24 months.
Tata Motors is present in Sri Lanka through its Distributor, Diesel and Motor Engineering Plc (DIMO Plc). Founded in 1939, DIMO is one of the oldest and largest companies in Sri Lanka and our Sole Distributor since 1961. DIMO has a network of 35 sales outlets and a large network of Service and Spare parts dealers in Sri Lanka. DIMO also represents other brands like Mercedes-Benz, Siemens, Bosch, Jeep, Chrysler, Komatsu, Michelin, Osram, MTU, BF Goodrich and MRF to name a few. Through these partnerships DIMO is today into varied businesses such Medical Engineering, Building Management Systems, Power Engineering, Material Handling, Storage and Warehouse solutions, Power Tools, Agricultural Equipment, Lighting Solutions, Power systems, Refrigeration & Ship Building. Tata Motors along with DIMO has played a significant role in changing the Transport Industry in Sri Lanka & continue to be a dominating player with over 40% Market share in the CV industry.
About Tata Motors
Tata Motors is India’s largest automobile company, with consolidated revenues of Rs. 1,88,818 crores ($ 34.7 billion) in 2012-13. Through subsidiaries and associate companies, Tata Motors has operations in the UK, South Korea, Thailand, Spain, South Africa and Indonesia. Among them is Jaguar Land Rover, the business comprising the two iconic British brands. It also has an industrial joint venture with Fiat in India. With over 7.5 million Tata vehicles plying in India, Tata Motors is the country’™s market leader in commercial vehicles and among the top in passenger vehicles. It is also the world’s fourth largest truck and bus manufacturer. Tata cars, buses and trucks are being marketed in several countries in Europe, Africa, the Middle East, South Asia, South East Asia, South America, CIS and Russia.