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Tata Motors launches new full-range Commercial Vehicle dealership in Salem Press kit

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26 May, 2015

KEY HIGHLIGHTS:

Designed for a complete and comprehensive customer experience with –

  • State-of-the-art 3S facilities for Sales, Service & Spares
  • 24 x 7 customer support with full-loaded mobile workshops
  • Availability of financing, insurance and loyalty programs, including service contracts
  • Availability of resting facility for  Drivers

Tata Motors India’s largest commercial vehicles manufacturers, today launched a new state-of-the-art Tata Motors dealership in Salem, with partners M/s LRN Motors, providing customers in Salem with a complete commercial vehicle buying and servicing experience.

With Salem being South India’s fastest growing cities and an important trucking centre, the new dealership is strategically located to provide customers with a complete 3S experience of Sales, Service and Spare Parts. Spread over 31,000 square feet, with highly trained manpower and sophisticated tools for faster turnaround, for both sales and service, the facility would fulfil its customers need at a single location.

Speaking at the inauguration Mr. R. Ramakrishnan, Senior Vice President, Commercial Vehicle Business Unit, Tata Motors, said "Having led the transformation in the Indian commercial vehicle space for over six decades, we at Tata Motors are delighted to have opened this new dealership in Salem with M/s LRN Motors, giving customers’ here access to a complete Tata Motors trucking experience. The new dealership here is backed by technology and very importantly based on Tata Motors customer centric approach, of anticipating customer requirements, with well-planned facilities, trained manpower, complementing Tata Motors unmatched quality of commercial vehicles. As leaders in the Indian trucking space we intend to redefine trucking in the Salem territory, and with this new dealership, we are better placed to proactively take steps to ensure that we remain the most preferred trucking brand."

Mr. S. Sundaresan, Chairman & Managing Director, LRN Motors said, "We are delighted to partner with Tata Motors for its formidable products and competitive pricing. What really defines a great dealership comes down to service. At LRN Motors we have highly trained employees, who are motivated, eager to embrace new challenges, enjoy their work and are inclined to meet – and exceed – customer expectations. Our mission is to ensure customers have the best Tata Motors experience with us."

Having recently celebrated 60 years of truck manufacturing at its first manufacturing and engineering facility in Jamshedpur, Tata Motors is today the leader in the Indian commercial vehicle space, with the most comprehensive line-up of commercial vehicles, ranging from the 0.5 tonne Magic Iris and Ace Zip to the 49 tonne PRIMA Heavy Commercial Vehicle.

At Tata Motors new dealerships in Salem, customers can experience a host of primary and value-added services for Tata Motors entire range of commercial vehicles, through trained personnel. This new showroom in Salem, offers a contemporary-styled, single-point hub for Sales, Service and Spare Parts and is spacious, for a comfortable buying experience. The service facility can attend up to 26 vehicles per day, with the workshop spread over an area of 22,500 square feet.

At the new dealership, customers can also avail of Tata Motors innovative service offerings for its medium & heavy commercial vehicle range like Tata Alert, Tata Fleetman, Triple Benefit Insurance, Tata Motors 4 year warranty and Extended Service Intervals. The dealership is also equipped with mobile workshops for 24X7 customer support. Furthermore customers can also avail of financing options, loyalty programs, including full service contracts for an enhanced service experience.

To ensure best service experience, the entire sales team at the new dealership in SALEM have been trained under Tata Motors coveted DRONA training module, which comprises rich training content by specialists.

Additionally the dealership also has a resting facility for drivers.

About Tata Motors

Tata Motors Limited is India’s largest automobile company, with consolidated revenues of INR 2,32,834 crores (USD 38.9 billion) in 2013-14. Through subsidiaries and associate companies, Tata Motors has operations in the UK, South Korea, Thailand, South Africa and Indonesia. Among them is Jaguar Land Rover, the business comprising the two iconic British brands. It also has an industrial joint venture with Fiat in India.  With over 8 million Tata vehicles plying in India, Tata Motors is the country’s market leader in commercial vehicles and among the top in passenger vehicles. Tata cars, buses and trucks are being marketed in several countries in Europe, Africa, the Middle East, South Asia, South East Asia, South America, CIS and Russia.

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