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Tata Motors launches new range of Tata ULTRA trucks, in Sri Lanka Press kit

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14 October, 2014

New ULTRA range offers:

  • Increased driver comfort
    • Premium world-class, spacious and stylish cabin, with best-in-class NVH
    • Comfortable seating, tiltable & telescopics steering column, cable shift gear box,  to reduce driver fatigue
    • Equipped with front disc and rear drum – an industry first
    • Comes with other features like lockable glove-box, bottle holders, mobile charging points, option of AC
  • Superior aggregates
    • Proven and reliable engine
    • Strongest chassis in its class with bolted design for increased modularity
    • New generation load body – Higher load margins
    • Tubeless radial tyres – Increased fuel efficiency & vehicle safety
    • New generation instrument cluster with economy indicators
  • Suitable for all applications
    • Three GVW options of 6T, 8T & 9T with option of Multiple Load Body lengths suitable for various applications – Available Load Body lengths of 14, 17 and 20 ft & more options in shorter and longer deck lengths to be introduced soon.

Tata Motors has launched the new Intermediate and Light Commercial Vehicle (I&LCV) range of ULTRA trucks in Sri Lanka, with superior technology and design, superior aggregates and customised requirements, ensuring lowest cost of ownership and higher uptime, increased driver comfort.

Launching the all-new Tata ULTRA ILCV range, Mr. Ravi Pisharody, Executive Director, Commercial Vehicles Business Unit, Tata Motors Ltd., said, "After the world-class range of Prima trucks, we now introduce another global standard of trucks in ILCV segment – the Tata ULTRA trucks. With stylish, futuristic and smart utility features, the Tata ULTRA, has been designed to fast track the consumer’s business growth and deliver a reliable, safe, comfortable vehicle with superior performance. At Tata Motors, the core philosophy behind the launch of every new vehicle is an endeavor to modernise the commercial vehicle industry. The Tata ULTRA is a result of extensive feedback from customers and an immersive study into the lives of drivers, to understand their expectations from their vehicles in the ILCV segment. Keeping in mind the changing needs of customers and changing technology, we have once again taken a pioneering step in Sri Lanka’s commercial vehicle industry by launching the Tata ULTRA range of trucks."

Speaking on the occasion Mr R T Wasan, Head International Business said "The launch of the Tata Ultra range of vehicles in Sri Lanka, is an important milestone in Tata Motors’ continued expansion globally. The Ultra range is world-class in every sense, giving the customers competitive business advantages, with the trusted credentials of the Tata Motors brand.  The ULTRA range of commercial vehicles was conceived as a modern platform that will serve the needs of new generation trucks".

The new Tata ULTRA range of trucks will come in three variants with payload capacity between 2.5 to 6 tonnes.

With its contemporary design, the ULTRA range comes packed with new generation aggregates like the reliable Tata engine, all new aluminium housing gearbox and clutch and pioneering driver-centric features like disc brakes, radial tyres, spacious world-class cabin, suspended seats, AC option. The all-new range of Tata ULTRA trucks brings in global design that matches aesthetics with enhanced comfort, fuel-efficiency and low cost of ownership to offer the best business proposition to operators. On the interiors, the Tata ULTRA range will come with a world-class hydraulic 45 degree tiltable cabin, which has been designed with elegant and stylish looks, with sufficient storage capacity and features like dash-mounted gear lever, AC provision and a new generation instrument cluster.

The Tata ULTRA truck comes with the strongest chassis in its class with bolted design for increased modularity. The range is equipped with disc brakes for increased safety and tubeless radial tyres (an Industry first) for increased fuel efficiency, besides better road grip and gradual deflation in the event of puncture.

An enhanced power steering system with drooping characteristics enables vehicle stability at high speeds. The Tata ULTRA also comes with a comfortable seating for three, front parabolic suspension for increased comfort, new generation head and tail lamps, integrated with LEDs, which is an industry first in the commercial vehicle segment.   With the 3 yrs/ 300000 kms vehicle warranty, and 24×7 roadside assistance, the Tata Ultra offers complete peace of mind

The Tata ULTRA 612, Tata ULTRA 812 and Tata ULTRA 912 are the first three models from the ULTRA range which are being launched in the Sri Lanka market. The ULTRA variants will be available in three colours — Sardinia Red, Pearl White & Arizona Blue.

The new range of Tata ULTRA ILCV trucks marks the continued efforts of Tata Motors towards changing the trucking landscape in Sri Lanka.

About Tata Motors:

Tata Motors Limited is India’s largest automobile company, with consolidated revenues of INR 2,32,834 crores (USD 38.9 billion) in 2013-14. Through subsidiaries and associate companies, Tata Motors has operations in the UK, South Korea, Thailand, South Africa and Indonesia. Among them is Jaguar Land Rover, the business comprising the two iconic British brands. It also has an industrial joint venture with Fiat in India. With over 8 million Tata vehicles plying in India, Tata Motors is the country’s market leader in commercial vehicles and among the top in passenger vehicles. Tata cars, buses and trucks are being marketed in several countries in Europe, Africa, the Middle East, South Asia, South East Asia, South America, CIS and Russia

About Diesel & Motors Engineering PLC:

DIMO had laid the foundation to achieve world-class status through their years of strategic business practices particularly with their focus on services. Over 53 years ago the first Tata vehicle ever exported was brought down to Sri Lanka by DIMO. Since then DIMO has imported over 100,000 Tata vehicles to Sri Lanka. The Tata brand is currently the number one commercial vehicle in the country partly due to the unmatched after sales service offered by DIMO. With sales, service and spare parts Outlets Island wide with 24 hour road side assistance to provide an effective and an efficient service to its valuable customers.

Established in 1939 as an automobile & servicing business with a staff of only 29, DIMO has since grown in size as well as scope. This year DIMO is celebrating its Diamond Jubilee and has made great contributions to the developments of the transportation industry in Sri Lanka for 75 years.

DIMO was recently recognized as the Best Corporate Citizen in Sri Lanka for 2013 during the Annual Corporate Citizen Sustainability Awards 2013 organized by Chamber of Commerce. DIMO’s operations are certified with the international accreditation of ISO 9001:2000 and the environmental management system implemented by the company is certified ISO 14001: 2004. This year DIMO is celebrating its 75 years of trusted relationships and another year of strong financial results.

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