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Tata Motors launches Safari Storme brand store on eBay India Press kit

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3 June, 2014

Image_press-03-jun-home_4ccee23209Tata Motors and eBay India (www.ebay.in), India’s leading eCommerce marketplace, has announced the launch of a brand store for the Tata Safari Storme (www.ebay.in/safaristorme). Through this association customers across the country, will be able to purchase Safari Storme branded merchandise on eBay India.

Speaking on the announcement, Mr. Ratul Ghosh, Head – Strategy, eBay India, said "Post the success of the Tata Nano brand store, we are delighted to announce the Tata Safari Storme brand store on eBay India. The brand store will showcase special merchandise inspired from the iconic SUV brand exclusively for over 2.1 million active eBay consumers in India. From clothing to travel & camping gear, eBay India consumers from over 4,306 cities, towns & villages in the country will now be able to access exclusive Tata Safari Storme merchandise 24X7."

Ms. Delna Avari, Head – Marketing Communications, Passenger Vehicle Business Unit, Tata Motors, added, "To add cheer to our customers next great adventure, we at Tata Motors through our association with eBay India, will sell branded Safari Storme merchandise on our brand store on the eBay India site. Through this initiative, we aim to further engage and deepen our connect with the ever discerning customer, who is increasingly turning to the online space, to not only plan their next holiday, but also make purchase of music, games and possibly everything, even for day to day use. eBay India is a great place to shop, guarantees reliability and allows our adventure seeking customer to gear-up for that next off-road excursion & exciting Safari Storme merchandise at the click of a button."

The Safari Storme online store, will sell branded products including leather key-chains, trekking bags, t-shirts, camping Swiss knives, magnetic compass’s and a host of other branded Safari Storme gear. With over 1.1 million live listings at any given point, eBay India reaches out to over 2.1 million active consumers across the country, making it an effective eCommerce platform for brands and merchants of all sizes.

About Tata Motors

Tata Motors is India’s largest automobile company, with consolidated revenues of Rs. 1, 88,818 crores ($ 34.7 billion) in 2012-13. Through subsidiaries and associate companies, Tata Motors has operations in the UK, South Korea, Thailand, South Africa and Indonesia. Among them is Jaguar Land Rover, the business comprising the two iconic British brands. It also has an industrial joint venture with Fiat in India.  With over 8 million Tata vehicles plying in India, Tata Motors is the country’s market leader in commercial vehicles and among the top in passenger vehicles. It is also the world’s fifth largest truck manufacturer and fourth largest bus manufacturer. Tata cars, buses and trucks are being marketed in several countries in Europe, Africa, the Middle East, South Asia, South East Asia, South America, CIS and Russia.

About eBay India

eBay India (www.eBay.in), India’s leading eCommerce marketplace, is India’s No. 1 online shopping destination where thousands of Indian entrepreneurs list a wide range of products across Electronics, Lifestyle, Collectibles and Media categories. eBay India is a 100% subsidiary of eBay Inc.

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