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Tata Motors Launches SOUL Press kit

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21 February, 2014

‘Safari Owners United League’ (SOUL) – A space that calls out to the explorer in every Tata Safari owner

Tata Motors has launched the ‘Safari Owners United League’ (SOUL), an online platform that aims to bring owners of Tata Safari together. A one-of-its-kind digital platform, SOUL is designed exclusively for Safari owners to share travel stories, experiences and learning’saround their Tata Safari.

Over the last 15 years, India’s very first SUV has become synonymous with the spirit of adventure. Through SOUL, Tata Motors will offer a digital platform which will be powered and independently administered by Tata Motors. It aims to honour the spirit of discovery with an endeavour to unite this tribe of trailblazers through active involvement via the SOUL website and social media networks like Facebook and Twitter.

On SOUL,custom groups will enable members to participate in discussions with like-minded Safari owners, while special online contests will give members a chance to win exclusive prizes and privilege access to events. Registering onSOUL is as simple as clicking on the stamp ad on the Tata Safari website, which shall take the user to the SOUL microsite sign up page. There are many more exciting and engaging features which shall be introduced on the SOUL website in the coming months.

For more information, please log onto: http://www.tatasafari.com/soul/

About Tata Motors

Tata Motors is India’s largest automobile company, with consolidated revenues of Rs. 1, 88, 818crores ($ 34.7 billion) in 2012-13. Through subsidiaries and associate companies, Tata Motors has operations in the UK, South Korea, Thailand, Spain, South Africa and Indonesia. Among them is Jaguar Land Rover, the business comprising the two iconic British brands. It also has an industrial joint venture with Fiat in India. With over 8 million Tata vehicles plying in India, Tata Motors is the country’s market leader in commercial vehicles and among the top in passenger vehicles. It is also the world’s fifth largest truck manufacturer and fourth largest bus manufacturer. Tata cars, buses and trucks are being marketed in several countries in Europe, Africa, the Middle East, South Asia, South East Asia, South America, CIS and Russia.

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