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Tata Motors launches TATA MOTORS BLAZE DE RAJASTHAN Press kit

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1 June, 2012

Tata Motors Full Throttle, the motorsports division of Tata Motors, has launched another initiative for enthusiasts, called TATA MOTORS BLAZE DE RAJASTHAN, a competitive one-day off-roading rally. The rally will commence and culminate in the pink city of Jaipur, from 9th June to 10th June, after traversing through an adventurous 300 km route.

Tata Motors Blaze de Rajasthan rally has three categories – 2WD, 4WD and Women’s team, with participation open to all makes. All motoring enthusiast, professionals, freshers and navigators are invited to participate in this challenging activity. This action packed activity is based on time, speed and distance; making the rally competitive and adventurous.

Speaking on the occasion, Mr. Jatin Lakra, Head–Marketing-Sumo and Grande, Tata Motors said, "After a series of successes in rallies, Tata Motors Full Throttle brings the joy of competitive rallying to all motorsports enthusiast across the country. Rajasthan is a popular destination for off-roading and a natural choice for us to hold our first one-day off-roading rally. The state has some of the most extensive networks of roads that connect even small towns and villages and are fairly isolated with little traffic load, ideal for such sporting events."

The terrain of TATA MOTORS BLAZE DE RAJASTHAN will encompass in-city drives, hilly tarmac sections, sandy trails, an extreme trail and tracks specially made to test the navigation skills of participants. Thar Motorsports is the program partner, for planning and execution of this event with Tata Motors organising all logistical, medical and service support for these expeditions.

Tata Motors Full Throttle recently launched two other off-roading properties, for owners of Tata Motors SUV’s, under the Full Throttle banner, called Tata Motors Full Throttle Experience and Tata Motors Full Throttle Trails. Full Throttle Experience is an off-roading expedition which spans over a number of days, with the first expedition being flagged off from New Delhi on June 22. A total of 6 Experience Expeditions have been planned over the year. Full Throttle Trails are half-day off-roading events, with a total of 21 trails.

About Tata Motors Full throttle:

Tata Motors launched the Tata Motors Full Throttle in February 2011, as a platform for steering the company’s participation in motor sports and allied activities. The platform also helps the company, in organising and synergising all efforts and activities, in the area of motor sports, including development and testing. Tata Motors Full Throttle has been victorious in some of the most reputed rallies namely Desert Storm, Dakshin Dare, Raid De Himalaya, Eastern Mountain Safari rally and the Hornbill International Motor rally. The Tata Motors’ utility vehicle portfolio comprises of the recently launched, Tata Sumo Gold, the premium Crossover Tata Aria, the Tata Sumo Grande, the Tata Safari 4×4, the Tata Sumo 4×4 and the lifestyle pick-up Tata Xenon XT.

To take part in these adventurous off-roading activities, enthusiasts can mail Tata Motors at tharmotorsport@gmail.com; blazederajasthan@tatamotorsfullthrottle.com or experiences@tatamotorsfullthrottle.com, or can visit us at http://www.tatamotorsfullthrottle.com

About Tata Motors:

Tata Motors is India’s largest automobile company, with consolidated revenues of Rs. 1,23,133 crores ($ 27 billion) in 2010-11. Through subsidiaries and associate companies, Tata Motors has operations in the UK, South Korea, Thailand, Spain and South Africa. Among them is Jaguar Land Rover, the business comprising the two iconic British brands. It also has an industrial joint venture with Fiat in India. With over 6.5 million Tata vehicles plying in India, Tata Motors is the country’s market leader in commercial vehicles and among the top three in passenger vehicles. It is also the world’s fourth largest truck and bus manufacturer. Tata cars, buses and trucks are being marketed in several countries in Europe, Africa, the Middle East, South Asia, South East Asia and South America. (www.tatamotors.com)

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