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Tata Motors launches Tata Prima Construck range Press kit

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5 January, 2011

Tata Motors today announced the launch of Tata Prima Construck range in India. The range comprises of the Tata Prima 3128.K and Tata Prima 2528.K.

With reliable design, higher engine power, heavy duty drive line and comfortable AC cabins, the Tata Prima range of Construcks are designed for better productivity and higher returns.

The Tata Prima 3128.K tipper has been specially developed for road construction and irrigation projects. Powered by 270 HP engine, the Tata Prima 3128.K has a larger and wider body for enhanced capacity. The model is tailor made for smooth movement of earthwork and quarry material. To ensure optimum vehicle usage, the Tata Prima 3128.K is equipped with a data logger that helps measure vehicle performance and driving practices along several parameters on a daily basis and the increased power ensures faster trips and higher profitability.

The Tata Prima 2528.K tipper has been designed for off-road deep mining applications. Equipped with strong aggregates like robust chassis frame, suspension and 1200×24 mining tyres and powered by 270 HP engine, the Tata Prima 2528.K can overcome any terrain. An air conditioned cabin, data logger, suspended driver seat, ergonomically designed instrument cluster improve driver efficiency, resulting in increased productivity and faster returns on investment.

Tata Motors will begin distribution of the Tata Prima Construck range with select customers in the states of Andhra Pradesh, Tamil Nadu, Karnataka, Maharashtra, Gujarat, Madhya Pradesh, Rajasthan, Delhi, Chhattisgarh, Orissa, West Bengal and Jharkhand. Driving crew of customers will be trained at Tata Motors’ manufacturing facility in Jamshedpur. The company has already equipped its service network to support the Tata Prima range.

The Prima Construck range will be available in the price range of Rs. 33 lakhs to Rs. 40 lakhs (ex-showroom Delhi).

The Tata Prima range, of which the Construck range is a part, comprises of about 10 major variants of two-axle trucks, multi-axle trucks, tractor-trailers, tippers, mixers and special application vehicles. The first product, the Prima 4028.S tractor-trailer was launched in November 2009, and was followed by the Prima 4928.S tractor-trailer in May 2010. The range has been jointly developed by Tata Motors and its two subsidiaries, Tata Daewoo Commercial Vehicle Company in South Korea and the Tata Motors European Technical Centre plc in the UK. The company has harnessed the best of inputs and technologies – in styling, engines, transmission, suspension, chassis frames, fabrication and dies — from partners based in countries like Italy, Germany, Sweden, the US, Japan and South Korea. The distribution of the range will be completed in phases over 2 years.

About Tata Motors
Tata Motors is India’s largest automobile company, with consolidated revenues of Rs. 92,519 crores ($ 20 billion) in 2009-10. Through subsidiaries and associate companies, Tata Motors has operations in the UK, South Korea, Thailand and Spain. Among them is Jaguar Land Rover, the business comprising the two iconic British brands. It also has an industrial joint venture with Fiat in India. With over 5.9 million Tata vehicles plying in India, Tata Motors is the country’s market leader in commercial vehicles and among the top three in passenger vehicles. It is also the world’s fourth largest truck manufacturer and the second largest bus manufacturer.

Tata cars, buses and trucks are being marketed in several countries in Europe, Africa, the Middle East, South Asia, South East Asia and South America. (www.tatamotors.com).

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