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Tata Motors launches the advanced and dynamic – Vista VXTech in the premium hatchback segment Press kit

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21 January, 2014

The Vista VX Tech comes with exciting new features:

  • Touchscreen multimedia system with Audio / Video playback in CD / DVD / SD / USB / RADIO / AUX IN formats
  • GPS Navigation system
  • Steering wheel mounted controls & Blue 5 Technology
  • Drive Pro Console with advanced driver information system
  • New Blue Chill exterior colour and striking chrome embellishments add a cool dimension to the palette

Image_press-21-jan-14-3-big_c86320e4cfTata Motors today announced the launch of the new Vista VXTech, an advanced & dynamic car, delivering 75PS of raw power, offering first-in-class high-tech features. Designed and developed for the smart, trendy, tech savvy and thrill seeking customers, the Vista VX Tech comes loaded with advanced technological features like Touchscreen Multimedia system with GPS Navigation, New Drive pro console, Advanced Driver information system, new Front Duo-float suspension, steering wheel mounted controls & Blue-5 Technology, and more such best-in-class features, which makes the car the most exciting hatch in the A2 segment.

Announcing the introduction of the new Vista VX Tech, Mr. Ankush Arora, Senior Vice President, Passenger Vehicles Unit (Commercial) Tata Motors Ltd., said, "At Tata Motors, the core philosophy behind the launch of every new vehicle is anticipating what our customers need and blending it with the best-in-class technology and design engineering. With the launch of HORIZONEXT, an aggressive four-pronged customer-focused strategy has been imbibed by us. Taking this strategy forward we are bringing exciting cars like Vista VX Tech, which has best-in-class features and latest technology, which offers great drive experience and comes packed with high-end features, which are first in the segment. We are proud to introduce this new innovation to the market."

Image_press-21-jan-14-4-big_e42e1904c6New Vista VX Tech: Designed to Thrill

The new Tata Vista VX Tech top-of-the-line limited editionvariant has at its centre, a 6.5" TFT touchscreen based multimedia system designed for audio (radio and CD), video (DVD), USB, Blue-5 (Bluetooth pairing with upto 5 different mobile phones), AUX-IN and advanced GPS navigation system.

These elaborate features can be conveniently controlled by the driver from the illuminated steering wheel mounted controls. The Vista range also offers a Drive Pro Console and an advanced driver information system at the center console. This console also includes a digital clock, and depending on the mode, instantaneous fuel economy and average fuel economycan be known. The tachometer reveals its sporty red line as it sweeps across the tachometer face.

The Vista range will be available in a new exterior colour, Blue Chill, which perfectly complements the rich dual tone interior, with full fabric seats and inside door handles with chrome embellishments.The range comes with front ‘Duo-Float’ suspension, which offers an even better balance of ride comfort with dynamic handling.

The Vista range is available in 3 trims – LS, LX and VX Tech. The LS trim is available in 1.4 litre TDI BSIII and in Quadrajet 75PS BSIV diesel engines. The LX trim is available only with the 1.4 litre TDI BSIII diesel engine while the top-end limited edition variant, the VX Tech is offered in 1.3 litre, Quadrajet 75PS BSIV diesel engine only.

The Vista range starts at Rs.4.94 Lakhs for Vista LS, and goes uptoRs. 5.99 Lakhs for the Vista VX Tech, ex-showroom Delhi.

About Tata Motors

Tata Motors is India’s largest automobile company, with consolidated revenues of Rs. 1, 88,818 crores ($ 34.7 billion) in 2012-13. Through subsidiaries and associate companies, Tata Motors has operations in the UK, South Korea, Thailand, South Africa and Indonesia. Among them is Jaguar Land Rover, the business comprising the two iconic British brands. It also has an industrial joint venture with Fiat in India. With over 8 million Tata vehicles plying in India, Tata Motors is the country’s market leader in commercial vehicles and among the top in passenger vehicles. It is also the world’s fifth largest truck manufacturer and fourth largest bus manufacturer. Tata cars, buses and trucks are being marketed in several countries in Europe, Africa, the Middle East, South Asia, South East Asia, South America, CIS and Russia.

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