26 September, 2013
Tata Motors today launched its new generation bakkie range – Tata Xenon XT in South Africa. The Tata Xenon XT is packed with eXTra features in all aspects – performance, safety, comfort, style and functionality – it is truly built to TAKE IT TO THE XTREME.
The Tata Xenon XT comes with impressive features that give it a competitive edge amongst other lifestyle bakkie options in the South African market. The Tata Xenon XT range comes in 4 variants – Single Cab (4X4), Single Cab (4X2), Double Cab (4X2) and Double Cab (4X4). The range has a perfect blend of looks, safety, comfort, convenience and performance thanks to its state-of-the-art European styling; features like navigation, Bluetooth, dual airbags, ABS, differential lock (double cabs), and limited slip differential (single cabs). The Tata Xenon XT’s common rail diesel engine deliver high power and torque providing overall performance of an efficient work-horse.
The Xenon XT is an ideal bakkie for segments like family and leisure, farming, mining, construction, small businesses and municipalities. Its excellent off-roading capabilities also make it an ideal vehicle for 4X4 enthusiasts.
According to Mr. RT Wasan, Head – International Business, Commercial Vehicles, Tata Motors, said, "We are excited to launch the all-new Tata Xenon XT, yet another addition to our offerings for the South African market. South Africa is a key strategic market for Tata Motors and our focused efforts for this market is validated by our increasing presence and market share here. The launch of the Tata Xenon XT will further fortify our position in the South African automotive industry and motivate us to develop more such exciting vehicles for our South African customers"
"In the past few years, Tata Motors has taken the South African automotive market by storm with its spectacular range of products that suits the very needs of this region. The Tata Xenon XT is yet another proof point of the fact that the South African market will continue to witness some state-of-the-art products from the Tata Motors brand name. South Africa has the highest number of Tata passenger cars outside India which goes to show the unwavering trust the South African consumer has placed in the Tata brand. This trust will continue to grow as more and more PVs and CVs are added to the impressive list of Tata vehicles in our country" said, Mr. Phonnie Cilliers, COO, Accordian Investments, at the launch.
The Tata Xenon XT is packed with XTreme Technology. It is powered by a new generation 2.2L VTT DiCOR (Variable Turbine Technology, Direct Injection Common Rail) engine that is controlled by a 32-bit electronic control unit and incorporates state-of-the-art technology. This is the same Euro V engine that powers the Xenon range across the world. This engine has been fine-tuned to meet domestic Euro II requirements. The new engine delivers an incredible peak power of 110 kW @ 4000 rpm and peak torque of 320 Nm over a wide rpm range of 1500 – 3000. The vertical centralised injector and the variable swirl system together provide good air and fuel mixing that result in complete combustion and outstanding fuel efficiency and therefore, low emissions. This innovative engine technology not only provides the best-in-class performance but is also environment-friendly.
With the Tata Xenon XT, one can experience the wild outdoors in the cushioned comfort and safety of it’s indoors. Extra care has been taken to ensure driver and passenger safety with advanced features for both active and passive safety. It has been designed not only for extreme performance but also to give a comfortable driving experience with low NVH (Noise, Vibration and Harshness). With electric windows, power steering, navigation, Bluetooth, radio, MP3, side steps, bucket seats with armrests, tiltable steering column etc. The Tata Xenon XT is truly a resort on wheels.
The Tata Xenon XT helps you make a distinctive style statement. Its European styling gives a pleasant feel to the vehicle. The front signature Tata chrome grill and attractive clear lens headlamps are complimented by flared wheel arches. Alloy wheels, stylish pull type door handles, indicators on side rear view mirrors, attractive colours and stylish interiors further add to the oomph quotient of the Tata Xenon XT.
It comes packed with offerings and service initiatives that are better than most of the competition in the market. With the 5 yrs/ 90 000 km service plan, 4 yrs/120 000 km vehicle warranty, 4 yrs/120 000 km anti-corrosion warranty & 4 yrs, unlimited km roadside assistance, the Tata Xenon XT offers complete peace of mind. With this launch, Tata Motors will also increase its service initiatives. The company will increase the warranty from 3 years/ 100000 km to 4 years/ 120 000 km and roadside assistance from 3 years/ unlimited kms to 4 years/ unlimited kms.
With the addition of the Xenon XT range, Tata Motors now boasts of an impressive bakkie portfolio catering to every discerning need of the South African automotive market and suiting every consumer segment. The company’s portfolio comprises of Super ACE (1T mini truck), 207 DI turbo (3.0L worker), the existing Xenon range with eleven variants and the newly launched Xenon XT range with four variants.
With its superior styling, extreme technology, ideal safety features, top-end comfort and convenience, complete peace of mind etc., Xenon XT is truly the vehicle that will take it to the XTreme.
The Xenon XT will be available in South Africa with the below price range:
About Tata Motors
Tata Motors is India’s largest automobile company, with consolidated revenues of Rs. 1, 88,818 crores ($ 34.7 billion) in 2012-13. Through subsidiaries and associate companies, Tata Motors has operations in the UK, South Korea, Thailand, Spain, South Africa and Indonesia. Among them is Jaguar Land Rover, the business comprising the two iconic British brands. It also has an industrial joint venture with Fiat in India. With over 8 million Tata vehicles plying in India, Tata Motors is the country’s market leader in commercial vehicles and among the top in passenger vehicles. It is also the world’s fifth largest truck manufacturer and fourth largest bus manufacturer. Tata cars, buses and trucks are being marketed in several countries in Europe, Africa, the Middle East, South Asia, South East Asia, South America, CIS and Russia.
About TATA GROUP
The Tata group comprises over 100 operating companies in seven business sectors: communications and information technology, engineering, materials, services, energy, consumer products and chemicals. The group has operations in more than 80 countries across six continents, and its companies export products and services to 85 countries. The total revenue of Tata companies, taken together, was $100.09 billion (around Rs475, 721 crore) in 2011-12, with 58 percent of this coming from business outside India. Tata companies employ over 450,000 people worldwide. The Tata name has been respected in India for more than 140 years for its adherence to strong values and business ethics.
Every Tata company or enterprise operates independently. Each of these companies has its own board of directors and shareholders, to whom it is answerable. There are 32 publicly listed Tata enterprises and they have a combined market capitalization of about $99.03 billion (as on September 19, 2013), and a shareholder base of 3.9 million. The major Tata companies are Tata Steel, Tata Motors, Tata Consultancy Services (TCS), Tata Power, Tata Chemicals, Tata Global Beverages, Tata Teleservices, Titan, Tata Communications and Indian Hotels.
About Tata Motors Ltd. and Tata Group presence in South Africa
Tata Motors started exporting commercial vehicles to South Africa in 1998 (after the country became a democracy) with a full-fledged operation starting from 2004; (including the beginning of passenger car exports). Tata Motors is present in South Africa through two distributors – Tata Automobile Corporation South Africa (TACSA) for Trucks & Buses and Accordian Investments (joint venture between the Imperial Group and Tata Africa) for cars and light commercial vehicles. Currently there are over 20 commercial vehicle models including pickups, 56-ton gross combination mass prime movers, 28-seater buses (65-seater buses to be available soon), and three passenger vehicle models including the Tata Indica, Vista (hatchback) and Manza (Sedan). Many new launches are planned for the financial year 2013-14. The company has thus far established a total vehicle park of over 70 000 vehicles in South Africa. Another big step for Tata Motors has been the launch of local manufacturing operations in South Africa with the new assembly plant in Rosslyn which started operation in 2011.
Apart from Tata Motors, the Tata Group has a very strong presence in South Africa, including:
Tata Consultancy Services: TCS South Africa Pty Ltd was established in 2007, and counts Nedbank, Barclays and Standard Bank amongst its clients
Tata Steel: Ferrochrome plant in Richards Bay and Iron Ore mine in Northern Cape
Taj Hotels: A well established global brand for luxury hospitality, Taj Hotels’ presence in SA currently consists of the Taj Cape Town, a 5 Star hotel in Capetown
Neotel: Tata Communications are the majority shareholder in South Africa’s second National Operator, Neotel
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