13 September, 2013
Tata Motors’ new format showroom brings luxury segment type customer experience
Tata Motors today opened its new look, stylish, tech-savvy, best-in-class showroom, for superior customer experience in Bangalore. The new showroom offers a contemporary-styled, single-point hub for 3- S (Sales, Service and Spare Parts) facility.
Inaugurating this world-class showroom, Mr. Ankush Arora, Senior Vice President, Passenger Vehicles (commercial), Tata Motors, said, "India’s global and increasingly sophisticated consumer demands deserve a customer experience that offers comfort with technologically-driven features that enhance decision-making. As a part of our committed and rejuvenated customer focus, we are completely revamping the look-and-feel of our dealer network. We are delighted to see an early validation of our strategy – . Tata Motors has moved to seventh position in this year’s JD Power survey on sales experiences with a score of 825 index-points, from twelfth position in 2012. There has been a steady rise in our rating across all seven servicing parameters."
This new-format showroom spans across 4,000 sq.ft. area with over 7,000 sq.ft. exterior frontage that now features a new identity signage as well. The new showroom comes with a luxurious, contemporary customer lounge area, Wi-Fi connectivity, a café, state-of-the-art video walls, a revamped vibrant display area devoted for a range of accessories and lifestyle merchandise. The dealership will soon introduce a feature where customers can configure their cars real time using tablet PC’s on the video walls.
With complete focus on 3-S facilities like Concorde Motors Bangalore, Tata Motors plans to have over 30 showrooms in Southern India.
Tata Motors is committed to anticipating and fulfilling customer demands and expectations. The company’s HORIZONEXT strategy builds upon this inherent customer-focus. Two key pillars of HORIZONEXT are directly about the customer experience – at the sales point and for after-sales service.
Tata Motors will continue to enhance customer experience ensuring world-class retail brand offering, best vehicle ownership experience. The overall improvement in satisfaction is driven by a higher quality of engagement between salespersons and customers.