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Tata Motors launches ‘ZEST for Stardom’, in association with IIFA Press kit

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26 February, 2014

An exciting opportunity to share the IIFA stage with heartthrob and the versatile actor, Ranveer Singh

Close on the heels of unveiling TheZEST, a true dynamic sedan, from Tata Motors that meshes killer instinct with elegance, the Company today announced a new initiative in association with IIFA –‘ZEST for Stardom’.The all-new ZESTsignifies enthusiasm for life, exudes sense of excitement, anticipation, and energy, approaching life as an adventure, just like Bollywood stars. Through the ZEST for Stardom contest, Tata Motors and IIFA have brought theirs superstars together to offer a unique platform with an objective of engaging with customers, and provide deserving fans with a platform to perform with the young heartthrob, Ranveer Singh, on the IIFA stage, at Tampa Bay (USA).

­Mr. AnkushArora, Senior Vice President, Passenger Vehicles, Tata Motors said,“Our partnership with IIFA offers us a unique way to fulfill our promise to bring the best customer experiences, as we create new platforms and launch new initiatives that allow our customers to engage with our next-generation stars. We at Tata Motors are proud to announce the ‘ZEST for Stardom’ Contest’, which will provide a platform for deserving fans to perform on the IIFA stage.We promise to bring many more such exciting best-in-class offerings and hope to receive customer support in our journey to the podium finish". 

Speaking on the contest, Mr. Sabbas Joseph, Director – Wizcraft International & IIFA said, “We are pleased to partner Tata Motors as the principal sponsor for the Tata Motors IIFA Awards. We believe that the ‘Zest for Stardom’ contest will give fans of Indian Cinema the once-in-a-lifetime opportunity, to shake a leg with their stars and live their dream on the IIFA stage.”

The ZEST for Stardom contest goes live today. To enter the contest, users can send their one minute dance performance video, recorded on Ranveer Singh’s songs* at connect@tatamotors.com. Top ten short listed videos will be announced on March 14, 2014 and the forum will be open for votes. These shortlisted videos can be viewed in the gallery of the ZEST for Stardom Facebook application. The user with the highest number of votes,wins a once-in-a-lifetime opportunity to perform with the stylish and talented actor Ranveer Singh and the ZEST, at the IIFA Awards. Besides, participants and voting audience will also get a chance to win a series of exciting prizes daily.

Those who have Zest exude excitement and energy while approaching life and that is the new ZEST Sedan, in character. Recently unveiled at the Auto Expo 2014, the ZEST is a vivacious and energetic sedan engineered for global markets, through global teams across India, UK and Korea, It will set new standards in the sedan segment and is a true representation of the HORIZONEXT philosophy, with best-in-class offerings. The ZEST showcases the Next in Design, Performance and Infotainment, from Tata Motors.

Note to Editors:

* Contest participants can send their dance video on any one, from the below mentioned songs of Ranveer Singh

About Tata Motors

Tata Motors is India’s largest automobile company, with consolidated revenues of Rs. 1, 88,818 crores ($ 34.7 billion) in 2012-13. Through subsidiaries and associate companies, Tata Motors has operations in the UK, South Korea, Thailand, South Africa and Indonesia. Among them is Jaguar Land Rover, the business comprising the two iconic British brands. It also has an industrial joint venture with Fiat in India.  With over 8 million Tata vehicles plying in India, Tata Motors is the country’s market leader in commercial vehicles and among the top in passenger vehicles. It is also the world’s fifth largest truck manufacturer and fourth largest bus manufacturer. Tata cars, buses and trucks are being marketed in several countries in Europe, Africa, the Middle East, South Asia, South East Asia, South America, CIS and Russia.

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