23 October, 2015
Tata Motors, India’s largest commercial vehicle manufacturer, today inaugurated BusZone, the company’s first exclusive bus range dealership, in Arumbakkam, Chennai. BusZone is an air-conditioned facility strategically located in the city center, with a dedicated bus display area, staffed by professional sales and service teams, offering dedicated bus services, with a customer lounge, conference rooms, including Wi-Fi connectivity.
With a well-planned workshop located off the Chennai – Bangalore Highway, housing 12 bays and new-generation state-of-the-art tools and equipment will enable faster service turnaround of Tata Motors buses. The facility also has overnight driver and technician rest rooms, environment friendly Effluent Treatment Plant (ETP), Electronic and Bio-metric attendance systems and a service parking area, making it truly world-class.
BusZone will soon also provide comprehensive Sales, Service and Spares support to Tata Motors bus customers in Thiruvallur, Kanchipuram, Vellore, Tiruvannamalai, Villupuram, Cuddalore areas, with suitable facilities in each of these cities.
Commenting on the occasion, Mr. Ravi Pisharody, Executive Director, Commercial Vehicle Business Unit, Tata Motors Ltd. said, “Through exclusive bus centres like BusZone, we at Tata Motors are addressing specific and growing requirements of the Bus customer, a very important commercial vehicle customer segment; by offering world-class sales and service support, exclusively for Bus chassis and Bus bodies, all under one roof, through dedicated dealerships. With one of the most comprehensive bus range, for present and future envisaged SMART cities, we wish to build an equally specialised network, with an exclusive focus on passenger transportation. With one of the largest bus stations in Asia located right here, connecting millions of passengers each day, we couldn’t have chosen a better city than Chennai, to inaugurate our first exclusive bus range dealership.”
Mr. Pisharody further went on to add, “We at Tata Motors are happy to have on board our new partners Janta Group of Companies, a leading player in the automobile retail business in Tamil Nadu. With an aggressive plan and a robust approach, we will further extend our services to other parts of the state in the coming months. While BusZone is the first-of-its-kind in Tamil Nadu, it will be followed by other geographies with a promising potential. With a strong customer centric approach of anticipating customer requirements, we at Tata Motors are in the process of redesigning our network, thereby improving penetration and driving quality, to build stronger, lasting relationships with our customers.”
Mr. Rajinder Singh, Chairman & Managing Director, Janta Group of Companies said,‘We are extremely happy to be associated with Tata Motors, in bringing the company’s first exclusive bus dealership to the Southern market. Through BusZone we are committed not only to meet, but exceed customer expectations, ensuring they get the best. With the first set-up being inaugurated in Chennai, we eagerly look forward to introducing many more in this geography, a one stop solution for all Tata Motors bus customer needs.”
BusZone Chennai is split into a workshop and showroom. This new facility offers a contemporary-styled, hub for Sales, Service and Spare Parts and is spacious, for a comfortable buying experience. The showroom is located in Arumbakkam and is spread over 572 sq. m, with a built up area of 279 sq. m. and a heavy vehicle display of 111 sq. m.
Apart from a well-planned display area and dedicated customer facilities like meeting rooms, the new bus showroom in Chennai, also offers customers with a host of value-added services, like bus financing, Tata Alert – a highway assistance program and loyalty programs like Tata Delight and Tata Emperor, including full service contracts for an enhanced service experience, all through trained personnel.
The workshop is strategically located off the Chennai – Bangalore highway and has a site size on 2990 sq. m. (built up area – 1505 sq. m), providing services like on-site support through fully built mobile workshops providing 24X7 customer support for higher uptime of Tata Motors buses. It has a state-of-the-art bus washing facility, a first among any Tata Motors CV dealers. The workshop is also equipped with a state-of-the-art full range wheel alignment unit, an A/C Gas recharge unit, equipped to handle minor body repairs through FRP (Fiber Reinforced Plastic kits) and express bays to handle quick repairs. The dealership also provides services like Tata Motors Prolife, for reconditioned aggregates in exchange of old aggregates, for quick turnaround time of buses.
With over 92 sq. m. of spare parts storage, the facility also has a service reception, customer lounge, workers rest room, driver’s rest room, a utility room and conference rooms.
To ensure the best customer service experience, the entire sales team at the new dealership in Chennai, have been trained under Tata Motors coveted DRONA training module, which comprises of rich training content delivered by specialists.
As the country’s largest bus manufacturer, Tata Motors has a complete range of transit vehicles that meet the needs, from day-to-day travel, safe transport choices for school going children, to luxurious inter-city travel options. The company continues to be a leader in this segment, not just by setting technological benchmarks, but by adapting innovations effectively suited for Indian travel conditions.
Besides its partnership with ACGL of Goa, Tata Motors also has a joint venture with Marcopolo S.A. of Brazil, one of the largest bus body manufactures in the world, for fully-built bus (FBV) transport solutions, with greater average speeds, safety and comfort, for a ‘Metro like feel’. Tata Motors approach of manufacturing FBVs, meets the government’s new norms of bus body building, as per AIS norms (Automotive Industry Standards), in terms of safety, fuel efficiency, wider bus gangways, with the flexibility to be powered by both CNG and Diesel. With a whole range of coach designs, e.g. microbus, intercity and touring coaches, Tata Motors is able to actively participate in the development and implementation of solutions for mass passenger transport in the worlds’ main markets.
Tata Motors has also developed Electric Hybrid buses and Articulated buses to meet the future transport needs for the ‘Envisaged Smart Cities’.
With dedicated bus dealerships like BusZone, Tata Motors is adding yet another exciting new dimension to one of the largest bus markets in the world.
About Tata Motors
Tata Motors Limited is India’s largest automobile company, with consolidated revenues of INR 2,62,796 crores (USD 42.04 billion) in 2014-15. Through subsidiaries and associate companies, Tata Motors has operations in the UK, South Korea, Thailand, South Africa and Indonesia. Among them is Jaguar Land Rover, the business comprising the two iconic British brands. It also has an industrial joint venture with Fiat in India. With over 8 million Tata vehicles plying in India, Tata Motors is the country’s market leader in commercial vehicles and among the top in passenger vehicles. Tata cars, buses and trucks are being marketed in several countries in Europe, Africa, the Middle East, South Asia, South East Asia, South America, Australia, CIS and Russia.