7 October, 2011
Tata Motors has associated with the world-renowned fashion designer, Rajesh Pratap for Tata Manza. Rajesh Pratap will partner with Tata Motors’ styling team which operates from its state-of-the-art styling studio, at the Pune facility. He will be helping the team to further enhance the design and stylise the interiors and exteriors of the Tata Manza.
Rajesh Pratap’s attempt in the Tata Manza design project is to achieve an equilibrium between handmade and high-tech, where one enhances the other, providing real solutions, a pure aesthetic. Tata Motors will be developing 1,000 Tata Manzas (a limited edition range), incorporating design inputs from Rajesh.
According to Mr. Rajesh Pratap Singh, "It has been a pleasure and an honour for me to be associated with the Tata Group, a proud Indian brand with values that inspire everyone in the industry. Tata Motors have an exceptional and dynamic young team that is going to change the way India drives. I am truly excited to be involved with this project."
In February 2011, Tata Motors introduced the newly refined Tata Manza series. The Tata Manza has been given a fresh new look with refined premium dual tone interiors & fabric seats and exterior make over, delivering class apart driving experience in the sedan market. At Tata Motors, product development and upgradation is a constant endeavour. Rajesh Pratap’s rich experience in the fashion industry and thorough knowledge about design aesthetics, will further help Tata Motors in enhancing the Tata Manza’s design.
Tata Motors has associated with the Wills India Fashion Week and Rajesh Pratap Singh has designed an exclusive theme-based collection which will be showcased at the Wills India Fashion Week. The collection theme is inspired by a road trip which Rajesh undertook in the villages of Orissa. Focussing on Ikat and handloom textile weaves, some of the experiments are part of this collection. The show attempts to initiate a dialogue and thought process on what is the relevance of handloom in the country.
The theme of Rajesh’s collection will also be integrated on two specially accessorized Tata Manzas, which will be the show-stopper, on October 8, 2011 at the Wills India Fashion Week.
About Mr. Rajesh Pratap Singh:
Currently based in New Delhi, Rajesh Pratap Singh belongs to Rajasthan in India. Subsequent to his graduation from NIFT Delhi he worked in the Fashion Industry for two years in India and Italy before introducing his own line of men’s and women’s clothing in 1997.
Rajesh has over the years created his unique signature style that subtly draws from his Indian roots to craft artisinal garments that stand apart due to their faultlessly clean lines, careful detailing and international silhouettes. His work epitomizes simplicity, yet on closer look reveals his obsessive attention to detail. Rajesh’s reserve reflects in his styling which combines the modern with the traditional in an understated design aesthetic, with a global appeal. He is also closely associated with Indian fabric mills and has had developmental and research based collaborations with several of them.