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Tata Motors program to upgrade skills of its strong 25,000 dealer technicians Press kit

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2 April, 2013

First-of-its-kind in the commercial vehicle industry

Tata Motors has created a forum, bringing together about 25,000 technicians, spread across the company’s 1,300 commercial vehicle dealerships and authorised service stations, to upgrade their skills.

Speaking on the occasion, Mr. Ravi Pisharody, Head – Executive Director, Commercial Vehicles, Tata Motors Ltd. said, "Tata Motors trucks incorporate the latest technologies, which can only be handled by trained technicians. As the industry grows and transforms, it is imperative that the service aspect evolves correspondingly. To focus on this critical area, TECHFEST brings together technicians of Tata Motors service network, to upgrade their capabilities."

Through TECHFEST, Tata Motors aims to promote a mutual understanding between Tata Motors and dealer service technicians, allowing them to learn the latest in service technologies, at the same time understanding their training needs, ensuring the highest levels of service quality and delivery. The first edition of TECHFEST was based on aggregate identification and specification, lubricants, vehicle electrical’s, safety and troubleshooting.

The 5 stage competition is based on technical and theory tests, which analyses the quality of technicians. Through these evaluation processes, Tata Motors has been able to design and develop advanced training modules, to upgrade technical skills and usage of specialised tools, also rewarding and recognising best talent, and thereby creating healthy competition among channel partners.

Tata Motors has been in the Indian CV space for over 60 years. Over this period, Tata Motors have developed a very deep understanding of the Indian market, with the widest portfolio of commercial vehicles. Besides products, Tata Motors has developed a host of innovative service offerings like Tata Alert and the 4-year standard warranty, for its medium and heavy commercial vehicle range, complementing its wide service network of over 1300 touchpoints, delivering maximum value for its customers at the lowest cost.

About Tata Motors :

Tata Motors is India’s largest automobile company, with consolidated revenues of Rs. 1,65,654 crores ($ 32.5 billion) in 2011-12. Through subsidiaries and associate companies, Tata Motors has operations in the UK, South Korea, Thailand, Spain and South Africa. Among them is Jaguar Land Rover, the business comprising the two iconic British brands. It also has an industrial joint venture with Fiat in India. With over 7.5 million Tata vehicles plying in India, Tata Motors is the country’s market leader in commercial vehicles and among the top three in passenger vehicles. It is also the world’s fourth largest truck and bus manufacturer. Tata cars, buses and trucks are being marketed in several countries in Europe, Africa, the Middle East, South Asia, South East Asia and South America.

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