20 September, 2012
Tata Motors has received its largest ever single order for commercial vehicles from Siddhivinayak Logistics Ltd. (SVLL), to supply 1,314 trucks to be delivered during the financial year. The order coincided with the launch of an innovative scheme by SVLL, meant for the well-being of their drivers, called ‘Chalak se Malak’.
The order includes two recently launched products, the New Tata PRIMA 4923 – LX and the Tata LPT 3723, the first 5-axle rigid truck in the country.
Based in Surat, SVLL is India’s largest fleet owner, with a fleet size of over 4,000 commercial vehicles. The company operates across diverse segments, like steel, cement, tractors, chemicals, machinery, and is a pioneer in new segments like commercial vehicle chassis carriers.
Speaking on the occasion, Mr. R. C. Baid, Founder and Chief Mentor, Siddhivinayak Logistics Ltd said, “We have been using Tata vehicles for decades and are pleased with the quality, engagement and after-sales services. We appreciate the commitment by Tata Motors in helping us become a specialist and India’s fastest growing surface transport company. Through this order we further strengthen our relationship with Tata Motors.”
Speaking on the occasion, Mr Vinod Sahay, Head – Sales & Marketing, Medium and Heavy Commercial Vehicles, Tata Motors, said: “We are delighted that our association with M/s. SVLL continues unabated. We are honoured to receive this prestigious order and are committed to deliver these vehicles this fiscal year. We thank the company for their continued trust and patronage of our brand”.
The New Tata PRIMA 4923 – LX is from the new 230 HP range of PRIMA trucks, was launched to extend the PRIMA advantage to many more transporters who require a lower power-to-weight ratio. These vehicles are fitted with a Cummins ISBe electronic engine with common rail injection, for efficient fuel injection. This comes with India’s first indigenously developed 9-speed gearbox from Tata Motors with an overdrive function which provides superior fuel efficiency. These vehicles are also coupled with a 430 mm diameter organic clutch and 10-T rear axle to deliver a balanced and robust drive train. The Tata PRIMA LX cabin comes with an optional AC, 4 point suspension for reduced vibration and double sleeper bunks to provide maximum comfort to the driver.
The Tata LPT 3723 is the first 5-axle rigid truck in the country and will be the next big game changer in the Indian commercial vehicle industry. This truck can carry around 4.5 tonnes more than the existing 31 tonne MAV (Multi-axle vehicle) segment. As a result, it is all set to radically change the economics of transportation in multiple segments by reducing the cost per Tonne-Km of transportation. It is powered by a Cummins 6BT 5.9L engine (155 kW power at 2500rpm), twin steerable front axles, a twin-drive axle and a tag-lift axle: the only truck to have such a technology, reducing tyre and fuel costs. The turning circle diameter of 21.9 metres makes it more maneuverable.
About Tata Motors:
Tata Motors is India’s largest automobile company, with consolidated revenues of Rs.1,65,654 crores ($32.5 billion) in 2011-12. Through subsidiaries and associate companies, Tata Motors has operations in the UK, South Korea, Thailand, Spain and South Africa. Among them is Jaguar Land Rover, the business comprising the two iconic British brands. It also has an industrial joint venture with Fiat in India. With over 7.5 million Tata vehicles plying in India, Tata Motors is the country’s market leader in commercial vehicles and among the top three in passenger vehicles. It is also the world’s fourth largest truck and bus manufacturer. Tata cars, buses and trucks are being marketed in several countries in Europe, Africa, the Middle East, South Asia, South East Asia and South America.