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Tata Motors redefines the mid-sized car segment with the new Tata Manza Club Class Press kit

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16 October, 2012

Offers Club Class features:

  • Luxurious ambience with best-in-class cabin space, rich Italian leather upholstery and fully automatic air conditioning
  • Cutting-edge technology features like first-in-class touchscreen multi-media interface with in-built GPS
  • Enhanced styling with Infinity Contrast Roof and 8 split-spoke alloys

Offers Club Class service:

  • Special Club Class Managers appointed at all Tata Motors dealerships and service centres for customer assistance
  • Exclusive membership to the ‘Club Class’ engagement programme

Tata Motors today launched its next generation car, the Tata Manza, a Club Class sedan. It is entirely a new class of car where unmatched luxury meets unrivalled performance.

Designed for the discerning new-age customer, the Tata Manza Club Class, is an enticing combination of first-in-class human-machine interface, best-in-class cabin space and contemporary styling. Taking forward its luxurious lineage, the new Tata Manza has been launched with a powerful positioning of ‘the Club Class Sedan’ since it has set a new benchmark for sedan buyers in the mid-sized car segment with its plush interiors and state-of-the-art technology features, making it the most premium sedan in its class.

Speaking at the launch, Mr. Karl Slym, Managing Director of Tata Motors, said, "Customer centricity is the hallmark of Tata Motors. As desired by today’s Indian motorist, the Tata Manza Club Class delivers premiumness. With the Tata Manza Club Class, we are once again the first to introduce features never seen in its class."

Mr. Ranjit Yadav, President of Tata Motors’ Passenger Car Business Unit, said, "With the Tata Manza Club Class, we offer an intelligent combination of style and pleasure of motoring with the traditional needs of space and comfort. The Club Class character of the car will be matched with club class consumer experiences. The elite owners of Tata Manza will have privileged access to services that go beyond the mere pleasures of motoring. The appeal of our offerings is enhanced with class leading features that increase driving comfort. We remain firmly committed to developing new products across our entire range and we will continue to set new benchmarks which are designed to meet the needs of the Indian car buyer."

Mr. Neeraj Garg, Vice President, Passenger Car Business Unit (Commercial), Tata Motors, said, "The Tata Manza Club Class presents ultimate luxury in the mid level sedans with best-in-class cabin space, fully automatic air conditioning, first-in-class touchscreen multi-media navigation and segment redefining exterior styling with Infinity Contrast Roof."

The Tata Manza Club Class comes with a first-in-class touchscreen multi-media interface with in-built GPS and Automatic Climate Control. The touchscreen brings GPS navigation, multi-media DVD player, Blu5 and other such functionalities all through a multi-colour 6.2 inch high resolution display at the touch of a finger.

Rich Italian leather upholstery enhances the luxurious ambience of the Tata Manza Club Class’ best-in-class cabin space. The interiors have been tastefully adorned in Black and Plum.

A new Infinity Contrast Roof and new 8 split-spoke alloys add further class to the exteriors. These new additions have been further embellished in chrome, endowing the Tata Manza Club Class with a character which makes it stand apart.

The Tata Manza Club Class is powered with the internationally-acclaimed 90 PS Quadrajet diesel and Safire petrol engines. The Quadrajet diesel is certified to give a mileage of 21.02 kmpl, while the Safire Petrol is certified for a mileage of 13.7 kmpl.

The safety features include a collapsible steering column, anti-lock braking system and dual frontal airbags amongst others. Instead of the usual red line on the tachometer, the Critical Rev Indicator needle turns red when the engine crosses a critical RPM. The engine immobilizer and the central locking feature are conveniences for additional security.

The car is available in six exciting colours – Infinity Black (new), Tyrian Wine, Laser Red, Castle Grey, Dew White and Jet Silver — and 4 trims levels — LS, LX, VX, EX and EXL (leather trim).

The Safire petrol range will start from Rs.5.70 lakhs (ex-showroom, New Delhi) and the Quadrajet diesel range will start from Rs. 6.49 lakhs (ex-showroom, New Delhi).

The owners of the Tata Manza Club Class will have access to privileged services. Dedicated managers will attend to their cars at showrooms and service centres. They will be eligible to an exclusive engagement programme named ‘Club Class,’ entitling them to opportunities in entertainment and retail across the country.

The Tata Manza Club Class comes with a warranty of 2 Years/75,000 kms, amongst the best in the industry.

About Tata Motors

Tata Motors is India’s largest automobile company, with consolidated revenues of Rs. 1,65,654 crores ($ 32.5 billion) in 2011-12. Through subsidiaries and associate companies, Tata Motors has operations in the UK, South Korea, Thailand, Spain and South Africa. Among them is Jaguar Land Rover, the business comprising the two iconic British brands. It also has an industrial joint venture with Fiat in India. With over 7.5 million Tata vehicles plying in India, Tata Motors is the country’s market leader in commercial vehicles and among the top three in passenger vehicles. It is also the world’s fourth largest truck and bus manufacturer. Tata cars, buses and trucks are being marketed in several countries in Europe, Africa, the Middle East, South Asia, South East Asia and South America.

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