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Tata Motors spreads festive cheer, introduces ‘Har Week Diwali’ a special festive offer for passenger vehicle customers Press kit

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16 September, 2016


To celebrate the auspicious occasion of Diwali, Tata Motors today announced a nationwide* festive offer, ‘Har Week Diwali’ for its passenger vehicles customers. As part of this promotional offer, seven lucky customers, who will book a Tata car stand a chance to win Rs.10 Lakhs each. Commencing from September 16, 2016, this offer is valid across the entire passenger vehicles range, including the newly launched Tata TIAGO.

Commenting on the nationwide festive offer, “Mr. Mayank Pareek, President, Passenger Vehicle Business, Tata Motors, said, “As families prepare themselves for the festive season, the consumer sentiments amidst the festivities is already at a high point and it is an exciting time for us to be part of their celebrations. Through this offer we hope to give our consumers another reason to buy their favorite Tata Motors vehicles, from an exciting and varied line-up of products. We wish all our customers and partners’ the very best and look forward to serving many more customers this festive season.”

The ‘Har Week Diwali’ offer will include an insurance package** for only Rs 1. In addition, Tata Motors will continue to provide attractive offers and exchange programs for its passenger vehicle customers. The offer also entails huge discounts, with cash benefits upto Rs 1 Lakh on the Safari Storme and Rs 20,000 on the Zest. To ensure hassle free purchase experiences, customers can also avail of easy consumer finance schemes from all leading financiers and banks.

Tata Motors will also roll-out its festive offer marketing campaign across print, radio, digital and at various malls and road shows across the country. Tata Motors plans to constantly engage with new customers to not only deliver best product and service experiences, but also to ensure that it is among the top three brands in its customer’s consideration set.

Note to Editors :
*This offer is not valid in Tamil Nadu and Kerala state
** The insurance package is not valid on the Tiago

Festive Offer Terms and Conditions:

  1. http://zest.tatamotors.com/terms-conditions-harweekdiwali.php
  2. http://madeofgreat.tatamotors.com/tiago/terms-conditions-harweekdiwali 
  3. http://safari.tatamotors.com/terms-conditions-harweekdiwali

About Tata Motors:

Tata Motors Limited is India’s largest automobile company, with consolidated revenues of INR 2, 75, 561 crores (USD 41.6 billion) in 2015-16. Through subsidiaries and associate companies, Tata Motors has operations in the UK, South Korea, Thailand, South Africa and Indonesia. Among them is Jaguar Land Rover, the business comprising the two iconic British brands. It also has an industrial joint venture with Fiat in India.  With over 9 million Tata vehicles plying in India, Tata Motors is the country’s market leader in commercial vehicles and among the top in passenger vehicles. Tata cars, buses and trucks are being marketed in several countries in Europe, Africa, the Middle East, South Asia, South East Asia, South America, Australia, CIS and Russia.

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