11 June, 2015
Tata Motors and its Tunisian partner ICAR S.A., the industrial subsidiary of Le Motor SA, today announced the industrial launch of Tata Motors light commercial vehicle assembly in the presence of her Excellency, the Ambassador of the Republic of India, Ms. Nagma Mohamed Mallick and Mr. RT Wasan, Head – International Business, Commercial Vehicles Business Unit, Tata Motors. Tata Motors will commence production of pickups and light commercial vehicles, with partners ICAR SA, in June 2015.
Mr. RT Wasan, Head – International Business, Commercial Vehicles Business Unit said, "The industrial launch of Tata Motors assembly plans in Tunisia is a major step in Tata Motors continued expansion in Africa and the global automotive industry. The Tunisian automotive industry holds a strategic place in Tata Motors global plans, with a well-developed competitive network of suppliers, along with a well-trained work force in latest automotive technologies, key factors in the success of Tata Motors operations here. Through our association with ICAR S.A., we plan to constantly keep in touch with the market here, to determine customers’ preferences, launch new products and upgrade our existing ones, offering unmatched benefits to our customers."
Mr. Marouane Mabrouk, Chairman Mabrouk Group, said, "Le Moteur S.A is delighted to partner Tata Motors, a world-class automotive manufacturer in providing the Tunisian customer with class-leading products and solutions in the commercial vehicles space. Through this partnership, we will distribute Tata Motors’ commercial vehicles and hope to grow the brand here, with high standards of after-sales support, along with a unique value proposition. The partnership with Tata Motors is also extended to the assembly of the Tata commercial vehicles through ICAR S.A our industrial subsidiary in Sousse. Our mission is to ensure customers have the best Tata Motors experience with us."
Tata Motors and ICAR SA will start with the production of Tata Xenon pickups and light commercial vehicles Ace and Super Ace. The Tata Xenon will be the most powerful pick-up in the Tunisian market with 140 horsepower and 9 blades leaf spring suspension set-up. The vehicle will also be one of the best equipped, with air conditioning, power steering, alarm, power windows and power mirrors. Tata Motors will offer 3 variants of the pickup: the Single Cab 4X2 and Double Cab in the 4X2 and 4X4 configuration.
The Tata Super Ace and Tata Ace will open the door to a new small utility segment in Tunisia, with several application based vehicles for small businesses.
The distribution of Tata Motors vehicles and after-sales service will be provided by Le Motor SA, and the product will be available throughout Tunisia starting from September 2015
About Tata Motors
Tata Motors Limited is India’s largest automobile company, with consolidated revenues of INR 2,62,796 crores (USD 42.04 billion) in 2014-15. Through subsidiaries and associate companies, Tata Motors has operations in the UK, South Korea, Thailand, South Africa and Indonesia. Among them is Jaguar Land Rover, the business comprising the two iconic British brands. It also has an industrial joint venture with Fiat in India. With over 8 million Tata vehicles plying in India, Tata Motors is the country’s market leader in commercial vehicles and among the top in passenger vehicles. Tata cars, buses and trucks are being marketed in several countries in Europe, Africa, the Middle East, South Asia, South East Asia, South America, Australia, CIS and Russia.
About Le Moteur SA & Icar SA
Established in 1931, Le Moteur SA is the official distributor of Mercedes-Benz, Mitsubishi and Motul oils in Tunisia. In 2013, Le Moteur became the general distributor for Tata Motors in Tunisia.
Industrial subsidary of Le Moteur, M/s ICAR SA was founded in February 2009 and acquired assets of STIA in September 2009. ICAR SA benefits from the experience and know-how of STIA (Tunisian Society of Automotive Industry). The industrial vehicle assembly activity at STIA started in 1967 and since then has ensured continued growth and contributed to the standardization of the national truck and bus fleet.