29 August, 2007
Tata Motors, India’s largest automobile company, plans to expand its product range offering for the Russian market. Having introduced its Light Commercial Vehicles, the company is exploring the possibility of entering various segments of medium and heavy trucks and buses over the next three years.Tata Motors is displaying the diversity and range of its products at the Moscow Motor Show (Interauto 2007). On display are the Xenon 4×4 pick-up (crew cab), Ace mini truck, Hispano DIVO GT 3.5 bus, LP 613 bus, LPT 1618 trucks, Novus 6X4 Dumper, Novus 6X4 Tractor. Of these, the Xenon 4×4 pick-up (crew cab) and Ace mini truck (both manufactured by Tata Motors in India), Hispano DIVO GT 3.5 bus (manufactured in Spain), LP 613 bus (manufactured by Tata Motors’ Russian partner – Volzhanin), LPT 613 truck applications (manufactured by Tata Motors’ Russian partner â€“ AMUR), Novus 6X4 Dumper and Novus 6X4 Tractor (manufactured by Tata Daewoo, Korea) are being displayed for the first time in Russia.
Mr P M Telang, Executive Director – Commercial Vehicle Business Unit, Tata Motors, says, â€œRussia is a focus market in Tata Motorsâ€™ global growth strategy. It is the largest commercial vehicle market in Eurasia, and offers significant opportunities to those who deliver higher value to customers. We are looking at offering our customers the best value proposition, through both, our products and services.’
Mr P G Shankar, Head – International Business, Commercial Vehicle Business Unit, Tata Motors, says, ‘While our primary focus area in Russia will be the Light Commercial Vehicle product range, where we have proven ourselves in various world markets (like South Africa, Italy, Spain and the Middle East) while competing with all major international brands, we are looking at expanding our product range offering in Russia over the next three years to include models from the medium and heavy segment. Tata Motors and its associate companies are fully equipped to supply our product range in accordance with Euro III emission norms by January 1, 2008 when Russia changes over to Euro III compliance.’
The vehicles Tata Motors currently sells in Russia are, LPT 613 trucks and LP 613 buses. Over 700 Tata vehicles are currently plying on Russian roads. Encouraged by the response to its products, Tata Motors is looking at expanding its range with improved applications, to reach out to and delight more customers and build a long-term relationship.
About Tata Motors
Tata Motors is India’s largest automobile company, with revenues of US$ 7.2 billion in 2006-07. With over 4 million Tata vehicles plying in India, it is the leader in commercial vehicles and the second largest in passenger vehicles. It is also the world’s fifth largest medium and heavy truck manufacturer and the second largest heavy bus manufacturer. Tata cars, buses and trucks are being marketed in several countries in Europe, Africa, the Middle East, South Asia, South East Asia and South America. Tata Motors and Fiat Auto have formed an industrial joint venture in India to manufacture passenger cars, engines and transmissions for the Indian and overseas markets; Tata Motors also has an agreement with Fiat Auto to build a pick-up vehicle at CÃ³rdoba, Argentina. The company already distributes Fiat-branded cars in India. Tata Motorsâ€™ international footprint include Tata Daewoo Commercial Vehicle Co. Ltd. in South Korea; Hispano Carrocera, a bus and coach manufacturer of Spain in which the company has a 21% stake; a joint venture with Marcopolo, the Brazil-based body-builder of buses and coaches; and a joint venture with Thonburi Automotive Assembly Plant Company of Thailand to manufacture and market pickup vehicles in Thailand. Tata Motors has research centres in India, the UK, and in its subsidiary and associate companies in South Korea and Spain.