27 December, 2014
Rolls-out initiatives to sensitise parents on school bus safety
Tata Motors today confirmed having trained over 15,000 school bus staff on school bus safety across 41 cities, 295 schools, through 302 sessions, under the ‘Hamare Bus Ki Baat Hai’ school bus safetyprogram. ‘Hamare Bus Ki Baat Hai’ began in 2013 with interactive sessions designed with the objective of sensitizing school bus staff, on the safety of children during school bus travel.
Furthering this initiative, Tata Motors now aims at sensitising parents about the ‘Hamare Bus Ki Baat Hai’ initative to better understand actual safety concerns during school bus travel, in turn prompting parents to impart behavioral training during school bus travel and to take necessary measures in case of accidents, also giving caregivers time to react and helps keep children safe. Tata Motors will pilot a ‘Flash Mob’ session at Infinity Mall, Malad-West on Dec 27-28, 2015.
Mr. R. Ramakrishnan, Senior Vice President (Commercial), Tata Motors Limited, said "Safety is of paramount importance to Tata Motors as it is to parents who entrust the security of their children in the hands of schools bus staff every day. It is a huge responsibility and one that places enormous pressure on schools and various people associated in the travel of their children and despite rapid gains in technology, humans are ultimately responsible. The human factor must continue to be knowledgeable, flexible, dedicated, and efficient, thereby exercising good judgment. Furthering the ‘Hamare Bus Ki Baat Hai’ program, it was important to sensitise parents that safety begins at home, thereby encouraging them to actively take up safety issues with their children during school bus travel."
Mr. Habib Saleh, Head (Sales & Marketing) – Buses, Vans & LCV Trucks, Tata Motors Limited, said "Piloting the initative we will organize flash mobs at various city centres popular among families in Mumbai, and hope to take this program across the country. Tata Motors is also working on a new website about safe school bus travel for parents to log into from the comfort of their homes. www.hbkbh.com will go live shortly."
While the previous activities carried out under the School Bus Safety initiative have largely addressed drivers and school bus staff, Tata Motors recently concluded another school bus safety program titled ‘Dream it to Win it’, a unique drawing and collage making competition for school children, around school bus safety. Tata Motors organized the ‘Dream it to win it’ program across 21 cities with participation of over 3.9 lakh students from over 1900 schools across the country.
The Safest School Bus concept: Tata Motors understands that parents of children are akin to a regular customer that uses a bus service. They want to be informed of its whereabouts, change in arrival timings and availability on specific days and thus want a responsive bus service provider. Recognizing the importance of these issues, Tata Motors has devised ‘the Safest School Bus concept’, a school bus with technology as the backbone. The safest school bus concept incorporates some unique safety features in a Tata Motors SKOOL BUS. These are –
Apart from these technology rich features, Tata Motors SKOOL buses are also fitted with comfortable seating, chin guard, a stop sign on the passenger door, one row roof grab rail handles, fire extinguishers and a rear breakable windshield with hammer.
About Tata Motors:
Tata Motors Limited is India’s largest automobile company, with consolidated revenues of INR 2,32,834 crores (USD 38.9 billion) in 2013-14. Through subsidiaries and associate companies, Tata Motors has operations in the UK, South Korea, Thailand, South Africa and Indonesia. Among them is Jaguar Land Rover, the business comprising the two iconic British brands. It also has an industrial joint venture with Fiat in India. With over 8 million Tata vehicles plying in India, Tata Motors is the country’s market leader in commercial vehicles and among the top in passenger vehicles. It is also the world’s fifth largest truck manufacturer and fourth largest bus manufacturer. Tata cars, buses and trucks are being marketed in several countries in Europe, Africa, the Middle East, South Asia, South East Asia, South America, CIS and Russia.