6 June, 2016
The upcoming season of the Pro Kabaddi league started on a celebratory note, as Tata Motors announced the association of Tata Xenon, the smart, tuff, pickup with Team U Mumba for Season 4 of the Pro Kabaddi League at the U Mumba event held in Raigad.
Commenting on the association, Mr Anurag Dubey, Business Head- SCV, LCVs and Pickups, Commercial Vehicle Business, Tata Motors said, “We are very happy to associate with team U Mumba, for yet another exciting season of Pro Kabaddi. This is a sport that has long been associated with strength and endurance similar to the attributes of the Tata Xenon. Kabaddi is also well followed in the interiors of the country and we would like to associate with the sport to engage with our audience to further strengthen the Xenon’s presence. We wish all the players the very best for this season and look forward to many more such successful associations.”
Kabaddi, a popular sport in India connects with the masses across rural and urban areas. Tata Motors’ association with team U Mumba reiterates the values the vehicle shares, with both the sport and the team, i.e. tough, rugged, consistent performance, zeal to overcome obstacles & win. Currently, Pro Kabaddi is the second most watched sport on Indian television. The Pro Kabaddi series is gaining popularity every season and team U Mumba has proven its skills in every season. The team will play their first game of Season 4 on June 25, 2016 against Jaipur Pink Panthers at Shree Shiv Chhatrapati Sports Complex Pune.
The Tata Xenon reinforces Tata Motors endeavour to continuously provide new and varied offering to its customers. Through the company’s rural marketing initiative Neev that began in 2010, Tata Motors aims to penetrate remote markets and grow the company’s small commercial vehicle business.