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Tata Motors Xtreme Drive in Mumbai! Press kit

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25 April, 2013

Tata Motors Xtreme Drive, a platform to showcase the off-roading capabilities of the new Tata Safari Storme, will be held in Mumbai starting tomorrow. Through Tata Motors Xtreme Drive, Tata Motors will give customers and enthusiast alike, a chance to experience the new Tata Safari Storme, through specially designed off-roading set-ups across the city. The first experience will be held at MMRDA Grounds, Bandra, from April 26 to April 28.

Tata Motors Xtreme Drive schedule:

Location Duration
Bandra (MMRDA Grounds) April 26 – April 28
Airoli Ground (Patni Centre) May 4 – May 5
Nerul (Seawoods Ground) May 11 – May 12
Vikhroli (Somaya Grounds) May 18 – May 19
Borivali (Kora Kendra) May 25 – May 26
Andheri (Chitrakoot Ground) June 1 – June 2

Mr. Ranjit Yadav, President, Passenger Vehicle Business Unit, Tata Motors, said, "The Tata Safari Storme is a go-anywhere vehicle, a combination of technology, performance, style and comfort, and is ideal for today’s motorists. Through Tata Motors Xtreme Drive, we hope to give customers and enthusiast alike, an experience of what this Real SUV is capable of, in their vicinity. The initiative has grown incredibly in the past five months, with over 10,000 experiences across 60 cities."

Tata Motors Xtreme Drive is made up of off-roading elements like the See-Saw, Bumble Bee, Bat Flight, Dwindler, and Rumblers, with each element demonstrating the off-roading capabilities of the new Tata Safari Storme – its power, stability, safety and driving experience.

The new Tata Safari Storme is a refined beast delivering a performance of 0 – 100 km/hr in under 15 sec. Its 2.2 L VariCOR engine, turbocharged with VTT (Variable Turbine Technology), delivers 140 PS Power & 320 NM Torque, providing easy driveability, swifter response and lower NVH (Noise, Vibration and Harshness). The vehicle also features ESOF (electronic shift-on-fly) technology, enabling engagement of the 4×4 or 4X2 mode, on the move. Yet it is highly fuel efficiency at 14kmpl in the 4×2 variant and 13.2kmpl in the 4×4 variant. The vehicle is available in six exciting colours (Urban Bronze, Pearl White, Sardinia Red, Pearl Champagne, Astern Black and Arctic Silver, with a starting price of Rs 10.24 lakhs (ex-showroom Mumbai).

For further information on Xtreme Drive, please visit http://www.tatasafari.com/community/xtreme-drive.php

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