2 January, 2013
Tata Nano becomes the first Auto Brand in India to cross 3 million fans on Facebook
Tata Nano has become India’s first auto brand to cross 3 million Facebook fans.
With its unique engagement style and consistent efforts, Tata Nano has achieved this feat in an unbelievable span of just 12 months. From fun FB Apps like Nano Expert Quiz to Drive with MTV and Nano Student of the Year, Nano has done several activities in the digital space to appeal to its extremely diverse fans. Tata Nano has also, successfully executed many on-ground-online integrated activities such as Malhar- Annual Fest at St. Xavier’s College Mumbai and NH7 Weekender at Pune and Bangalore.
In a recent report published by Unmetric, an agency that monitors over 5000 brands on social media and benchmarks their performance, Tata Nano was declared as the most responsive brand on social media with the highest engagement score amongst all auto brands in India.
Tata Nano was also the first auto brand in India to have set up an online merchandise store on Ebay.in to enable its fans to be able to buy a memorabilia of their favourite car in just a few clicks. To mark this occasion, Tata Nano has launched the Nano: Art in Motion mugs, which are now available on the online store at www.ebay.in/tatanano.
Marking this special achievement as the beginning of a new journey, Tata Nano fans can continue to look forward to some really interesting stuff from the brand in the coming year.