17 August, 2012
Tata Nano today launched the ‘Nano merchandise online store’ on Ebay. This is the first time that a car brand will be selling its merchandise through Ebay.in.
Launching the online store, Ms. Delna Avari, Head- Nano Product Group, Tata Motors, said, "The DNA of Tata Nano is ‘never-thought-of-before’ and that will continue to reflect in our marketing initiatives as well. The Tata Nano brand is very active online. It was one of the first cars in India to be booked online, and today, the Tata Nano Facebook page has a fan base of over 1.6 million. With this launch, the Tata Nano takes its online marketing initiatives to the next level.
"The Tata Nano is a personal mobility option, appealing to everyone, irrespective of age, gender, economic strata, and geography. Ebay has a good reach in metros, tier I and II cities and this collaboration will help us reach out to Nano fans, spread across the country."
The Tata Nano merchandise online store offers Nano branded Titan watches and dry-fit T-shirts for men and women, Nano shaped pen drives, mouse, scale models, caps, key-chains and so on. To ensure that the merchandise collection is refreshed regularly and new, popular merchandises are offered, Tata Nano will conduct an online poll, across all Tata Nano fans. A Tata Nano fan can vote for her favorite merchandise online and also stands a chance to win it too.
With the launch of Nano merchandise online store, Nano fans will now be able to buy a memorabilia of the Tata Nano, in just few clicks.
To view the Tata Nano merchandise online store, please visit: www.ebay.in/tatanano