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Tata Nano Superdrive concludes its journey Press kit

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28 June, 2010

The Tata Nano Superdrive caravan, which travelled a distance of 15,000 km, touching 36 cities across India, today concluded its 26-day voyage in Mumbai. The cars were flagged in by Mr. Ratan N. Tata, Chairman, Tata Sons & Tata Motors, in the presence of Tata Motors’ senior management.

The Tata Nano Superdrive, comprising 9 Tata Nanos, each festooned with a theme, had started from Sanand on June 2 to celebrate the inauguration of the plant. The cars travelled across India on three different routes. Each route was christened after our tri-coloured national flag namely ‘Saffron Route’, ‘White Route’ and ‘Green Route’, keeping with the theme of the country-wide drive.

Driving across the Saffron route, covering north India, the cars visited Udaipur, Jaipur, Hisar, Amritsar, Chandigarh, Delhi, Meerut, Agra, Lucknow, Kanpur, Gwalior, Kota. On the White route, the cars travelled from central to east India, visiting Indore, Bhopal, Nagpur, Raipur, Ranchi, Patna, Kolkata, Bhubneshwar, Vishakhapatnam, Hyderabad, Aurangabad. The Green route saw cars cover west and south India, visiting cities like Surat, Mumbai, Pune, Goa, Mangalore, Kochi, Coimbatore, Chennai, Bangalore, Kolhapur, Solapur, Nashik and Ahmedabad.

The Superdrive branded Nanos were absolute traffic-stoppers as they visited prominent landmarks in every city. Citizens at these landmarks greeted the people’s car with immense excitement. Prospective customers were given an opportunity to drive them and enjoy the cars in the real world. At malls, shoppers were given an up-close experience with the car and its unique features. To celebrate the car’s first year, Tata Motors also organised a celebration ceremony for Nano owners in every city.

For more information log on to www.tatanano.com. You can also visit the Tata Nano Facebook page by visiting www.facebook.com/TataNanoPage

About Tata Motors
Tata Motors is India’s largest automobile company, with consolidated revenues of Rs. 92,519 crores ($ 20 billion) in 2009-10. Through subsidiaries and associate companies, Tata Motors has operations in the UK, South Korea, Thailand and Spain. Among them is Jaguar Land Rover, the business comprising the two iconic British brands. It also has an industrial joint venture with Fiat in India. With over 5.9 million Tata vehicles plying in India, Tata Motors is the country’s market leader in commercial vehicles and among the top three in passenger vehicles. It is also the world’s fourth largest truck manufacturer and the second largest bus manufacturer. Tata cars, buses and trucks are being marketed in several countries in Europe, Africa, the Middle East, South Asia, South East Asia and South America. (www.tatamotors.com)

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