17 October, 2012
Tata Motors today launched the new Tata Safari Storme, combining luxury and comfort with raw power and supreme off-roading performance, which this ‘Real SUV’ has been known for.
Commenting on the launch of the New Safari Storme, Mr. Karl Slym, Managing Director of Tata Motors, said, "In the Tata Safari Storme, we once again demonstrate Tata Motors’ commitment to customer centricity. We were the first to introduce SUV’s in India. We now leverage our experience and customer understanding, creating an ideal SUV for today’s motorists, who desire in their vehicle a perfect combination of versatility and luxury."
Mr. Ranjit Yadav, President, Passenger Car Business Unit, Tata Motors, said, "The Tata Safari Storme is going to be the preferred choice among all age groups. The customer today is looking for style, technology and performance. The Safari Storme is the best combination of these attributes. It is the Real SUV."
Mr. Neeraj Garg, Vice President, Commercial – Passenger Car Business Unit, Tata Motors, said, "The Safari Storme is indeed a go-anywhere vehicle. We have designed, powered and embellished it keeping in mind that our customers will be proud to be seen in the Safari Storme anywhere and on any occasion."
Power & Performance
The new Tata Safari Storme is a refined beast delivering a performance of 0 – 100 km/hr in under 15 sec. Its 2.2 L VariCOR engine, turbocharged with VTT (Variable Turbine Technology), delivers 140 PS Power & 320 NM Torque, providing easy driveability, swifter response and lower NVH (Noise, Vibration and Harshness). The vehicle also features ESOF (electronic shift-on-fly) technology, enabling engagement of the 4×4 or 4X2 mode, on the move. Yet it is highly fuel efficiency at 14kmpl in the 4×2 variant and 13.2kmpl in the 4×4 variant.
The Safari Storme’s ladder frame chassis is constructed with advanced hydroformed members, for high load capabilities and robustness. Hydroforming enhances rigidity while reducing weight. The vehicle also has a double wishbone suspension set-up which provides excellent ride comfort.
The Safari Storme boasts best-in-class turning circle radius of 5.4 metres, making driving and manuevoring in tight confines absolutely easy. The ground clearance is 200 mm, with 26 degree gradeability. The new rack & pinion steering system offers perfect feel and accuracy, for a confident driving experience, especially at high speeds. Reverse parking system with audible and graphical representation on the antiglare IRVM (Inside Rear-View Mirror), electrically operated power fold ORVM (Outside Rear-View Mirror) with turn signals, enhance the driving experience.
Looks & Style
The Tata Safari Storme has an all new front look grill, side cladding, new projector headlamps and an all new rear look. The bonnet now boasts of a ‘power bulge,’ which gives it a sportier look. Aerodynamically designed spoilers, new pull-type door handles and ergonomically designed side foot-steps, ensure easy entry and exit. The tailgate trim comes in an all new guise of ergonomically designed grab handles and a spare tyre located underneath the vehicle. The new chrome-tipped twin exhausts add to the sporty demeanour of the vehicle, and the newly designed roof-rails add to the muscular look.
Opulence & Comfort
The luxurious, airy and beige interiors endow the Safari Storme with opulence. There is ample leg space and headroom to accommodate the family, and also plenty of luggage space.
The tilt-adjust (collapsible steering column), reclining front bucket seats with fore/aft adjustment position and lumbar support ensure fatigue free long drives. The integrated 12V-gadget charging points are available on first, second and third row seats. The vehicle is equipped with a dual-AC with a separate integrated roof mounted blower for rear passengers.
The Safari Storme integrates In-Mold Graining (IMG) technology, along with hand stitched leather steering, for a real feel of luxury. An ergonomically shaped gear knob with chrome highlights, wooden accents on the dashboard and door trims, a new instrument cluster, chrome-lined speaker grills and inside door handles, all go a long way in enhancing the interior look.
The rigid ladder frame with hydro-formed construction provides structural strength to the vehicle. Crumple zones, side intrusion beams on all four doors, dual SRS airbags and the collapsible steering column keep passengers safe from all sides.
The vehicle has vacuum assisted independent hydraulic, ventilated disc brakes on all four- wheels and a 4 channel ABS with EBD, which helps in keeping the vehicle under control, during emergency braking conditions. In addition, there are features like the inertia switch and an auto engine immobilizer. In an exigency, the inertia switch automatically cuts off the fuel supply to the engine, and unlocks all the doors and also switches on the hazard warning light, to warn other road users. The Safari Storme is also fitted with PES headlamps for better illumination and unwanted glare.
The Safari Storme prices start at Rs.9.95 lakhs (ex-showroom, New Delhi). The range is available in four variants, LX, EX, VX (4×2 and 4×4), in seven vibrant colours – Urban Bronze, Sardinia Red, Pearl White, Pearl Champagne, Astern Black, Arctic White, Arctic Silver.
The Safari Storme will be available in Tata Motors’ 282 dealerships and 33 exclusive UV dealerships.
The Tata Safari Storme comes with a warranty of 3 years or 100,000kms, whichever is earlier, extendable upto 4 years or 150,000 kms.
About Tata Motors
Tata Motors is India’s largest automobile company, with consolidated revenues of Rs. 1,65,654 crores ($ 32.5 billion) in 2011-12. Through subsidiaries and associate companies, Tata Motors has operations in the UK, South Korea, Thailand, Spain and South Africa. Among them is Jaguar Land Rover, the business comprising the two iconic British brands. It also has an industrial joint venture with Fiat in India. With over 7.5 million Tata vehicles plying in India, Tata Motors is the country’s market leader in commercial vehicles and among the top three in passenger vehicles. It is also the world’s fourth largest truck and bus manufacturer. Tata cars, buses and trucks are being marketed in several countries in Europe, Africa, the Middle East, South Asia, South East Asia and South America.