18 December, 2012
Tata Motors has launched the new Tata Aria Pure LX, a new variant with a bouquet of features, at a stunning price.
Commenting on the launch of the New Aria Pure LX, Mr. Ranjit Yadav, President, Passenger Car Business Unit, Tata Motors, said, "The Aria is already well received for its class leading comfort and versatility, refinement, safety, styling and a powerful yet fuel efficient engine. The new Aria Pure LX, with an unbeatable price, makes the proposition of the Aria’s finesse of a sedan with the muscle of an SUV, even more attractive."
Opulence & Comfort:
Bringing together all the refinements and finesse of a sedan, the Aria Pure LX is full of thoughtful features. The vehicle comfortably seats 7 people. Its dual AC with pillar mounted AC vents, keeps the whole cabin ambient, no matter how harsh the weather outside. A state-of-the-art driver info system, along with a neat instrument cluster on the dashboard, keeps the driver informed about the car’s performance. It has keyless entry with a remote integrated key. Flat folding 2nd and 3rd row seats, with a sliding 2nd row, helps create extra room for special needs.
Power & Performance:
The Aria Pure LX has all the muscle of an SUV, with a BS-IV grade 2.2L Dicor engine that generates up to 140 PS power and 320 Nm torque, delivering a powerful yet fuel efficient drive. It has an overall length of 4780 mm, width of 1895 mm and height of 1780 mm. The Aria Pure LX also has a wheelbase of 2850 mm, with an astonishing ground clearance of 200 mm. With a single mass flywheel, vibrations are kept to a minimum. The Aria Pure LX has a 60 litre fuel tank. The vehicle also boasts an unbelievably small turning radius of 5.6 m.
Looks & Style:
The Aria Pure LX looks stunning. Its aggressive stance is accentuated by its dominating 16-inch wheels, dual barrel headlamps with projector beams and an elegant chrome waistline on all windows. Beige fabric upholstery throughout the vehicle, gives the car elevates the car’s aesthetics.
The Aria Pure LX is designed to actively secure its occupants. Disc brakes on all four wheels ensure efficient and powerful braking. Its dual pot calliper braking system ensures high braking force and shorter braking distance.
The Aria’s frame is constructed with advanced hydroformed members, enhancing rigidity while reducing weight, making the vehicle stronger and sturdier and giving it the robustness and rigidity to take on Indian roads. In case of a theft or bonnet/door opening attempt, the in-built engine immobilizer with parametric alarm system not only alerts but also cuts the fuel supply to the engine and restarts only with the original key.
The Tata Aria Pure LX has been priced at Rs. 9.95 lakhs (ex-showroom Bangalore).
About Tata Motors
Tata Motors is India’s largest automobile company, with consolidated revenues of Rs. 1,65,654 crores ($ 32.5 billion) in 2011-12. Through subsidiaries and associate companies, Tata Motors has operations in the UK, South Korea, Thailand, Spain and South Africa. Among them is Jaguar Land Rover, the business comprising the two iconic British brands. It also has an industrial joint venture with Fiat in India. With over 7.5 million Tata vehicles plying in India, Tata Motors is the country’s market leader in commercial vehicles and among the top three in passenger vehicles. It is also the world’s fourth largest truck and bus manufacturer. Tata cars, buses and trucks are being marketed in several countries in Europe, Africa, the Middle East, South Asia, South East Asia and South America.