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The new Tata Manza hits the road Press kit

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7 February, 2011

Tata Motors today introduced the new Tata Manza. With a fresh new look of premium dual tone interiors and an exterior make-over, the new Tata Manza delivers a driving experience which is a class apart in the sedan market. The range will be available across all Tata Motors dealerships from February 7, 2011.

Equipped with 90PS Safire petrol & Quadrajet diesel engines, the Tata Manza purrs power. The segment defining headroom, width, legroom, and the rear seat angle ensure comfortable seating. The driver’s seat is adjustable for height and lumber support. The fully integrated 2-DIN stereo system with Blue 5 (that seamlessly makes the music system become your phone), steering mounted control, Aux-in, USB port & DIS enhance infotainment.

Top of the line safety & security features like ABS, airbags, multistage drive away auto locking, rear demister, collapsible steering, energy absorbing steering wheel, door intrusion beam for side impact ensure complete safety.

The top end variant of the new Tata Manza series, the Tata Manza Elan, comes with a host of premium features like dual tone alloy wheels, burgundy & beige interiors, chrome garnished bottom weather strip, fog lamps, and an all new premium and exclusive Tyrian wine color. Among other high-tech features, the Tata Manza Elan also has ‘follow me home headlamps’ which stay on for one minute after the car is switched off and can be extended by 30 seconds more by just pressing the lock key again. Led by customer insight, yet another unique feature is the ‘delayed power window’ — even if the windows are left open and the key removed from ignition, they can be rolled up by just pressing the power window switch.

The new Tata Manza series, despite its premium features, has been competitively priced, starting from Rs.5.14 lakhs for the Safire petrol range and from Rs. 5.91 lakhs for the Quadrajet diesel range (ex-showroom, Delhi).

About Tata Motors
Tata Motors is India’s largest automobile company, with consolidated revenues of Rs. 92,519 crores ($ 20 billion) in 2009-10. Through subsidiaries and associate companies, Tata Motors has operations in the UK, South Korea, Thailand and Spain. Among them is Jaguar Land Rover, the business comprising the two iconic British brands. It also has an industrial joint venture with Fiat in India. With over 5.9 million Tata vehicles plying in India, Tata Motors is the country’s market leader in commercial vehicles and among the top three in passenger vehicles. It is also the world’s fourth largest truck manufacturer and the second largest bus manufacturer. Tata cars, buses and trucks are being marketed in several countries in Europe, Africa, the Middle East, South Asia, South East Asia and South America. (www.tatamotors.com)

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