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Women’s Tennis Association (WTA) Mumbai Open to be ‘Driven by’ Tata Motors Press kit

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17 November, 2017

Tata Motors today announced their association as the “Driven By” Sponsor for WTA Mumbai Open, the international tennis tournament to be held in Mumbai. With this association, young international tennis stars will ride in the new generation Tata vehicles as the exclusive vehicle partner for the players at the tournament.

Commenting on association, Mr. Vivek Srivatsa – Head – Marketing, PVBU, Tata Motors said, “We are delighted to associate with the WTA Tour, which is a unique event in the world of tennis. The passion, precision and persistence that drives both Tata Motors and the WTA Tour allows us each to compete at the world class level while delivering an unparalleled customer experience. We would like to wish all the participating players luck and hope to provide them with the best possible experience of our cars.”

Welcoming this association with Tata Motors, Mr. Sunder Iyer, Secretary of MSLTA said, “We are delighted that our international tennis stars will be ‘driven by’ Tata Motors. With around 1400 fans in attendance, and millions viewing around the world, this tournament will be an effective way for the Company to connect with fans and drive excitement for their path-breaking vehicles. Additionally, tennis fans and auto enthusiasts will get a great chance to check out on display the new generation products from the company – the LEVEL NEX Nexon and the Company’s flagship SUV – Hexa at the arena. We look forward to a fruitful association.”

Part of the WTA Challenger Series, USD 125,000 WTA Mumbai Open is organised by MSLTA (Maharashtra State Lawn Tennis Association) in association with the State Government of Maharashtra, and commences on November 18th. The tournament will be held at the CCI Stadium in Mumbai, thus making Mumbai the 5th city to host this landmark event. The qualifying rounds will be played from November 18 while the 32-player main draw starts on November 20. The finals will be held on Nov 26, 2017.

19-year old world No 78, Aryna Sabalenka of Belarus, will lead the field as the top seed at the WTA Mumbai Open.  Challenging Sabalenka for the winner’s cheque of $20,000 will be China’s Zhu Lin, ranked 105 in the world, Yanina Wickmayer (112) of Belgium, Arina Rodionova (116) of Australia, Naomi Broady (120) of Great Britain and Anna Schmiedlova of Slovakia, all of whom will be seeded. In all, players from 19 countries will represent in the tournament.

The tournament will also feature upcoming Indian players such as Ankita Raina, Rutuja Bhosale, Kamran Kaur Thandi and world junior No 18 Zeel Desai, all of whom are likely to be given wildcards.

About Tata Motors

Tata Motors Limited, a USD 42 billion organisation, is a leading global automobile manufacturer of cars, utility vehicles, buses, trucks and defence vehicles. As India’s largest automobile company and part of the USD 100 billion Tata group, Tata Motors has operations in the UK, South Korea, Thailand, South Africa, and Indonesia through a strong global network of 76 subsidiary and associate companies, including Jaguar Land Rover in the UK and Tata Daewoo in South Korea. In India, Tata Motors has an industrial joint venture with Fiat. Engaged in engineering and automotive solutions, with a focus on future-readiness and a pipeline of tech-enabled products, Tata Motors is India’s market leader in commercial vehicles and among the top in passenger vehicles with 9 million vehicles on Indian roads. The company’s innovation efforts are focused on developing auto technologies that are sustainable as well as suited. With design and R&D centres located in India, the UK, Italy and Korea, Tata Motors strives to pioneer new products that fire the imagination of GenNext customers. Abroad, Tata cars, buses, and trucks are being marketed in Europe, Africa, the Middle East, South Asia, South East Asia, South America, Australia, CIS, and Russia.

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