Water scarcity and water inequality is one of the major concerns affecting India’s overall development. To address the issue of drinking water needs of disadvantaged communities, Tata Motors has initiated Amrutdhara. The programme not only addresses the concerns relating to safe drinking water, but also helps in improving health, fostering gender equality and promoting social equality.
In regard to our operations at Tata Motors, we aspire to become water-neutral and eventually water positive (especially in green water). We have taken several initiatives in this context, such rain water harvesting and storage, water pooling, water recycling, etc.
Amrutdhara has been conceived and deployed under the aegis of Sumant Moolgaonkar Development Foundation (SMDF), a social arm of Tata Motors. It is powered through voluntary contribution of Rs. 20/month/employee and a matching contribution by the company. To support the programme’s core team, comprising professionals from the construction division, community members contribute their land, locally available raw materials, labour, etc. The government renders support to complete the project related processes and formalities. Community mobilisation and sustainability of the projects is ensured by voluntary organisations. The vendors develop cost-efficient water solutions and deploy the work following all ethical standards. Volunteers help in identifying, deploying and monitoring the project. The diversity in the geographical landscape gives SMDF an opportunity to innovate on water solutions. Depending upon the terrain, the water solution could be installing RO plant, developing percolation wells or rebuilding water reservoirs.