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Kaushalya – Skill development initiative

Kaushalya – Employability or Skilling

Tata Motors’ Employability (Skill Development) program focusses on training the school dropout unemployed youth in three segments – auto trades, non-auto trades and agriculture & allied activities, leading to stabilised jobs, micro-enterprise setups and increased annual income.

As an approach, Tata Motors’ scope of Employability Programmes address the huge pool of school dropout unemployed youth. The courses are available for youths from our educational programme, those who have a dire need to support their families or don’t wish to continue education. Given the limited opportunity to productively participate in the formal economy, our skill development programme in India “accelerate aspirations” of school dropout youth in sectors which provide opportunity to those undergone continuous formal learning and training (ITI and Diploma).

Auto Trade: Tata Motors leverages its domain knowledge automobile space and has designed courses (like auto service technician) which have been approved by Automotive Skill Development Council (ASDC). We leverage our dense network of Industrial Training Institutes for imparting training and over 6600 Dealers and Tata Authorized Service Stations (TASS) for On the Job Training (with commitment of spend).

Non-Auto Trade: Tata Motors offers host of vocational training courses which have high market demand.

Agriculture and Allied Activities: Tata Motors Limited caters to the need of communities which fall beyond the 50 kilometre radius from the plant facilities (Jamshedpur, Pune, Palghar and Thane). The emphasis is on infusing new technology, better agricultural practices, livelihood programmes, animal rearing etc.

Institutional Strengthening: Tata Motors regularly introduces and administers courses for the instructors and leadership of the training institutes (ITI and Polytechnic Colleges) and NGO partners. The modules range from technical, functional to soft skills. The company also bridges the resource gap by offering support through donation of equipment, revisions and upgrading courses.

The story in numbers

  • 1,06,038
    Lives Touched
  • 4,178
    Auto Service Technician
  • 4,781
    Driver Training(Novice)
  • 3,335
    Non Auto Trade
  • 3,708
    Agri & Allied
  • 15,923
    Other Technical trade
  • 74,113
    Refresher Driver Training

Driving To Success – Driver Training Programme

The driver training programme aims at contributing to the national skill pool with trained drivers who have adopted safe driving practices. Each year, Tata Motors trains over 4000 youth in this trade as a part of their skill development programme in India. Since 2018, the focus has been to bring in more women to this skill trade. In line with this agenda, Tata Motors has been training batches of women in Chennai, Pune and Maharashtra, belonging to Scheduled Caste (SC) and Scheduled Tribe (ST) sections of the society. In Pune, Tata Motors ran an exclusive driver training batches of 50 women in partnership with Ambika Motors. In year 2018-19, the Pune team collaborated with Pimpri-Chinchwad Municipal Corporation (PCMC) and an exclusive training batch with 50 SC women is in progress.

Another driver training programme with Pratham in Mumbai focusses on upskilling novice drivers. They partnered with Ola Cabs in 2017 and have been able to train and place youths for the cab service (of which 32% are SC/ST) so they earn around ₹ 15000/month. Around 3600 youth have been trained under the novice driver training programme.

Learn Earn and Progress (LEAP) – Breaking Gender Barriers

Automobile is considered to be a male dominant industry and girls trained at Little Flower institute in Kerala are trying to break this notion. These female trainees are altering the perception that women cannot undertake heavy duty work especially when it comes to be being a good technician (motor mechanic). Inspired by them, more girls have started taking admission to this course. These girls are a part of Learn, Earn and Progress (LEAP) programme which imparts automation related skills (service technician) to school dropout youth. This is a one year course jointly run by Tata Motors and dealers. Students get theoretical inputs in industrial training institutes for three months and are placed with dealers to get hands on training through an OJT with Tata Motors dealers and Tata Authorised Service Stations (TASS) for nine months (and receive monthly spend as well). Post training completion they are assessed by ASDC (Automotive Skill Development Council).

Over 80% of the trained youth found employment post training completion with average salary of ₹ 8000/month, 4% of the youth have become entrepreneurs generating additional jobs for over 50 youth from the community. This has increase of annual household income close to 1 lac.

Short duration courses of 3 months each have been added and close to 3000 youth (of which 40% belong to SC/ST category) are trained in partnership with Pratham and Tata Strive on annual basis. The placement is over 75% of all trained. These programmes generate employment in the Tata Ecosystem and are a classic case of strategic business connect.

Dairy Project

TML supported 62 households, belonging in AA community to establish dairy project under its rural development programme in Pune. The technical partner Shashwat offered its support to oversee the project. This is a resource sharing project where TML contributed ₹ 14 lac (41%) of the total project cost and remaining came as beneficiary contribution i.e. ₹ 20.5 lacs (59%). This has instilled higher level of ownership amongst the community. Tata Motors also arranged for training and capacity building of farmers followed by market linkage with Prabhat dairy.

Each family has engaged their family members in feeding cattle, milk production, manure collection followed by marketing of milk to Prabhat dairy. The implementation model is similar to many other dairy farms and is oriented by NGO partner. Milk is sold directly to Prabhat dairy twice in a day from their location and is sold to consumer through its sell point.

As of April 2018, the price of milk is ₹ 35 per litre, which provides income up to ₹ 8000, while in winter, when production reaches its peak, income level rises up to ₹ 12000 to ₹ 13000 per month. Additionally produced manure is utilized on their own farm, which also supports enhancing agricultural productivity. Tata Motors had supported nearly 400 farmers group on SRI in 2016 and had encouraged them for organic paddy cultivation. This initiative has not only provided gainful self-employment opportunity to their family members but also supported for improvement of nutrition status of families through their own consumption. These farmers are far more confident and self-assured as they are able to pay for their cattle feed, bank loan instalments, feed for non-milking animal and the running of their own household.

SHG Women – Leveraging social media to market their products in Lucknow

The SHGs promoted by the company floated society in Lucknow have over 40% members from SC background and are adept in working for Jute and Chikan. They have done very well in last 2 years with their products getting exposure on bigger platforms like Okhai, helping them to reach out to larger customer base over the Internet and also being introduced to new customers who can provide regular business.

The team also started exploring Social Media (Facebook & WhatsApp) to reach out to wider market and as a result, one of the biggest and consistent customer has been acquired through Facebook.

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