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Kaushalya – Employability or Skilling

Tata Motors skill development programme, Kaushalya, aims to build the capacity of unemployed youth by providing vocational training in automotive and other industrial trades. Under this initiative, we also help farmers and women boost their income through our agriculture and allied initiatives.

Absence of formal skills renders the population largely unemployable. Tata Motors has partnered with various skill development centres across India to address this issue. To enhance the quality of training, we have developed standardised course content for automotive trades as well as partnered with reputed NGOs having previous experience of running skill development programmes. We also build capacity of partners through train-the-trainer and management development programmes along with providing practical exposure to students through on-the-job trainings and industry visits.

Our skill development programme can be categorised as:
  • Training youth in automotive trades such as drivers, mechanics, etc.
  • Training youth in marketable vocational skills such as electrician, nursing assistant, etc.
  • Capacity building of community-based groups in agriculture and allied industries
Education and skill development are key to creating a talent pool of skilled manpower.

The story in numbers

  • 82,169
    Youth trained in automotive and allied trades
  • 3,465
    Youth trained in marketable vocational trades
  • 1,388
    Farmers and women benefitted from capacity building programmes
  • 729
    People benefitted from entrepreneurship development

LEAP programme

LEAP (Learn, Earn and Progress) is a one-year training programme established by Tata Motors for youth to become motor vehicle mechanics. With support from our dealers and implementation partners, we not only provide classroom training to students, but also make sure that they get practical hands-on experience of working in Tata Motors authorised dealer workshops. During their on-the-job training, students are paid nominal stipend which helps them cover their training fee. This extended engagement has ensured 80% job placement immediately after completion of the training programme.

Professional driver training programme

Driving as profession presents an excellent opportunity for the unemployed youth with relatively lower educational qualification. Tata Motors has taken a unique approach towards professional drivers training by forging multi-stakeholder partnerships with NGOs, reputed driving schools and associated dealers. We have also developed strong government linkages, particularly to ensure subsidy in training fees of the candidates.

Training in marketable vocational trades

Further to meet aspirations of youth, Tata Motors provides training to them in marketable vocational skills leading to wage employment. We facilitate many non-automotive market driven courses, such as electrician training, development of IT skills, beautician training, etc. For successful implementation of these courses, we have partnered with reputed NGOs to train the youngsters as per national occupation standards. We also engage industry leaders to provide the youth with on-the-job training.

Skill development in agriculture and allied trades

Tata Motors works closely with community-based groups of farmers and women, mainly engaged in agriculture, to help them earn supplementary income. Through these interventions, we focus on training them on improved agricultural practices such as rice intensification methodology, intercropping, etc. In addition to this, we equip them with various allied skills such as backyard poultry and dairy which helps in reducing their vulnerability and also provides them with an extra source of income.

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