During Tata Volunteering Week (TVW11), we had taken an initiative to bring awareness among people to ban the usage of plastic in the Dharwad City. In view of this, ‘Walkathon’ (Rally) was organized in the main street of Dharwad City. During the walkathon slogans, street play at prominent locations were displayed, the employees did distribution of alternative bags to people carrying plastic bags. The leading Kannada newspaper published articles on walkathon as well as coverage was made by FM 98.3. Display of alternative to plastic product was done to bring awareness among people and for sale at concession price at the function. In order to make the plant “Plastic Free” a ‘Technology Day’ was celebrated wherein various Vendors / Suppliers were present with their products alternative usage to ban plastic.
Going ahead with the philosophy “more from less for more” we started working on a concept called “Lab to Land” project by engaging employee volunteers and in-house resources and expertise of institutions like “Flora Horticulture Society” which has technical expertise in horticulture, agriculture and allied activities. Villages being primarily dependent on agriculture and allied activities for their livelihood are in search of such opportunities where the farming practices could be taken to the next level where mere livelihood option could turn into ways of prosperity. Tata Motors supported Flora Horticulture Society to come forward with their willingness to transfer technical know-how to these farming community. Our association with local communities and inherent strength of value led employees can always create a synergy for better results of our CSR initiatives.
Till now total 1000 farmers have been identified and have undergone training on bee keeping, poultry, mushroom cultivation and organic farming. All the identified farmers are tribal farmers.
The approach is to make these farmers “agripreneurs” and to take them ahead of “livelihood security” to “prosperity” along with their traditional wisdom and skills in farming. Another dimension of this initiative is to make this entire initiative sustainable by means of building the skills of farmers and to devise localized solutions for their farms.