2 May, 2018
Driving the A.M.T market with its class leading products, Tata Motors today announced the launch of its latest and the most awaited product in this segment – the Tata NEXON HyprDrive Self – Shift Gears (S-SG). With the introduction of the Tata NEXON Hyprdrive S-SG, Tata Motors has branded all its 2 pedal transmission cars as ‘HyprDrive’ while all the AMT variants from the Company will be now be termed as Self-Shift Gears (S-SG).
Launched at a starting price of INR. 9.41 lakhs, ex-showroom Delhi, for the petrol variant (1.2L turbocharged Revotron) and at INR. 10.3 lakhs, ex-showroom Delhi, for the Diesel variant (1.5L turbocharged Revotorq), the Tata NEXON HyprDrive S-SG is the first AMT in India to have Multi-Drive modes (3 modes – ECO, CITY and SPORT).
According to Mr. Mayank Pareek, President- Passenger Vehicle Business Unit, Tata Motors, said, "Our focus is to introduce products and services that not only enhance the brand, but simultaneously align well with the rising aspirations of customer segments. AMT as a transmission is ideally suited for India’s traffic conditions, reducing the stress of driving at an affordable price, without compromising on fuel efficiency. With the introduction of the Hyprdrive S-SG in the NEXON, we aim to tap a larger market and increase our market share in not only the Compact SUV segment but also the AMT segment. Additionally, understanding the growing need for personalization among Indian customers, we are introducing the ‘IMAGINATOR’ – our online platform to visualize and customize the NEXON."
Sporting the all-new Etna Orange color with a Sonic Silver dual-tone roof option, the Tata NEXON Hyprdrive S-SG comes with best-in-class ground clearance of 209 mm. Extensively loaded with features, the car is equipped with an intelligent transmission controller, which includes features such as anti-stall, kick-down and fast-off; helping optimize the automatic gearshifts to provide best power output during overtaking maneuvers or quick acceleration requirements. This combined with 110PS power output from turbocharged motors results in an enthralling and sporty drive experience like no other.
In addition to providing a clutch-free drive experience, the car comes with features like Smart Hill Assist and Crawl function, making the car high on convenience. While the Smart Hill Assist prevents the NEXON from rolling-back on uphill drives during bumper-to-bumper traffic, the Crawl function comes into play during slow moving traffic by helping the car move ahead without pressing the accelerator. Further adding to the convenience is the wearable PEPS Key, which will allow customers to wear their car key smartly as a wristband and enjoy hassle-free access and ignition of the NEXON.
Keeping safety as its core, the SUV provides standard safety features like dual frontal airbags and ABS with electronic brake-force distribution in all wheels, to ensure peace of mind while enjoying a spirited drive. The spacious cabin along with a 350L boot space and rear 60:40 seat split to store extra luggage, makes it a complete package for long distance trips.
Additionally, the Tata NEXON HyprDrive S-SG is not only pegged at drive convenience, but also comes with class-leading infotainment system. It comes with a 6.5" floating dash-top touchscreen infotainment with next-gen smartphone connectivity and an exclusively tuned 8-speaker system from Harman-KardonTM, for a surround sound theatre like experience. With next-generation of smartphone connectivity with Android AutoTM to ensure an easy and intuitive vocal interaction with the infotainment for navigation, music, making calls; the system additionally allows reading & replying to text & WhatsAppTM messages. Add to this, voice alerts for warning functions, video playback and image viewing options, truly define the technologically advanced DNA of the Tata NEXON HyprDrive S-SG.
Along with the launch of Tata NEXON HyprDrive S-SG, Tata Motors has announced the launch of its online car customization platform – ‘IMAGINATOR’ for the NEXON. The IMAGINATOR is a platform that offers the flexibility to a user to enhance the look of his/her car by visualizing and adding the required accessories. This platform also enables a seamless online accessories purchase which in turn enhances the overall customer experience.
With its class leading design and performance, the Tata NEXON has been the most awarded Compact SUV of the year with 17 awards.
For more details on Tata NEXON, please refer to adjoining annexures or visit www.tatanexon.com.
About Tata Motors
Tata Motors Limited, a USD 42 billion organisation, is a leading global automobile manufacturer of cars, utility vehicles, buses, trucks and defence vehicles. As India’s largest automobile company and part of the USD 100 billion Tata group, Tata Motors has operations in the UK, South Korea, Thailand, South Africa, and Indonesia through a strong global network of 76 subsidiary and associate companies, including Jaguar Land Rover in the UK and Tata Daewoo in South Korea. In India, Tata Motors has an industrial joint venture with Fiat. Engaged in engineering and automotive solutions, with a focus on future-readiness and a pipeline of tech-enabled products, Tata Motors is India’s market leader in commercial vehicles and among the top in passenger vehicles with 9 million vehicles on Indian roads. The company’s innovation efforts are focused on developing auto technologies that are sustainable as well as suited. With design and R&D centres located in India, the UK, Italy and Korea, Tata Motors strives to pioneer new products that fire the imagination of GenNext customers. Abroad, Tata cars, buses, and trucks are being marketed in Europe, Africa, the Middle East, South Asia, South East Asia, South America, Australia, CIS, and Russia.