15 January, 2018
Launches Company Branded ‘Tata Motors Genuine Oil’ for the entire range of commercial vehicles
Tata Motors Limited, a leading Global Automobile manufacturer today launched Company Branded ‘Tata Motors Genuine Oil’ exclusively for Tata Motors Commercial Vehicles range in the Indian Market.
Formulated and tested for Tata Motors vehicles, this range of superior quality multi-purpose oils are suitable for the new generation engines and other aggregates, thereby encouraging their customers to use the right oil in the right environment for better performance. The product range includes high performing engine oils, gear oils and rear axle oil for commercial vehicles range manufactured by Tata Motors for both on road and off road applications segment.
This new range of Company Branded oils have been developed as per regulations and specifications required for the Indian commercial vehicles market. For the ease of customers, Tata Motors Genuine Oils are exclusively available across 1400 Tata Motors CVBU-authorized workshops.
Commenting on the launch, Mr. R. Ramakrishnan, Senior Vice-President, Customer Care, CVBU, Tata Motors Limited said,“We at Tata Motors have always worked towards creating a delightful experience for all our customers through various aftersales products & services for our Commercial Vehicles. We are committed to provide our customers with the best lubricant technology expertise and support in the competitive market place. Launched in four variants, Tata Motors Genuine Oil is specially formulated for our new generation engines to enhance the performance of the vehicle. Be it for better mileage, longer aggregate life or protection, these oils offer the right solution for each of our products.”
Working with a customer centric approach and providing its customers with the best post-purchase experience, the company has launched the Tata Motors Genuine Oil under four variants –
About Tata Motors:
Tata Motors Limited, a USD 42 billion organisation, is a leading global automobile manufacturer of cars, utility vehicles, buses, trucks and defence vehicles. As India’s largest automobile company and part of the USD 100 billion Tata group, Tata Motors has operations in the UK, South Korea, Thailand, South Africa, and Indonesia through a strong global network of 76 subsidiary and associate companies, including Jaguar Land Rover in the UK and Tata Daewoo in South Korea. In India, Tata Motors has an industrial joint venture with Fiat. Engaged in engineering and automotive solutions, with a focus on future-readiness and a pipeline of tech-enabled products, Tata Motors is India’s market leader in commercial vehicles and among the top in passenger vehicles with 9 million vehicles on Indian roads. The company’s innovation efforts are focused on developing auto technologies that are sustainable as well as suited. With design and R&D centres located in India, the UK, Italy and Korea, Tata Motors strives to pioneer new products that fire the imagination of GenNext customers. Abroad, Tata cars, buses, and trucks are being marketed in Europe, Africa, the Middle East, South Asia, South East Asia, South America, Australia, CIS, and Russia.