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Tata Motors celebrates 10,000 customers for its flagship SUV- Harrier, launches dual tone color options Press kit

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2 July, 2019

Tata Motors today announced that it has crossed 10,000 customers for its flagship SUV- Harrier since its launch in January 2019. As part of the celebrations, the company launched dual tone colour options on the Harrier.

The dual tone options will be available in two colours Calisto Copper and Orcus White on top-of-the-line XZ variant. The stunning black contrast roof will further enhance the appeal for Harrier, which is already appreciated for its unmistakable road presence. The Harrier range starts at 12.99 Lakhs and the dual tone options will be priced at 16.76 Lakhs ex-showroom Delhi

Commenting on the introduction of the dual tone options, Mr. Sibendra Barman – Vice President, Sales Marketing and Customer Support, Passenger Vehicle Business Unit (PVBU), Tata Motors said, “Harrier has made waves in the market ever since it was showcased in the Auto Expo 2018 as the H5X concept and subsequently launched in January 2019. Overwhelmed by the response received, we are extremely delighted to offer the Harrier in dual tone color options. This is in line with our continuous endeavor to excite and wow our customers with cars that deliver stunning design and exhilarating performance. With the launch of the dual-tone color options, we are confident that Harrier’s desirability will rise further to a whole new level.”

Harrier, built on the OMEGARC derived from Land Rover’s legendary D8 platform, is the perfect combination of stunning design and performance. Powered by cutting-edge Kryotec 2.0 Diesel engine and Advanced Terrain Response Modes, Harrier assures an exhilarating performance on the toughest of terrains.

To know more, one can visit the nearest Tata Motors showroom or the website https://harrier.tatamotors.com.

About Tata Motors

Tata Motors Limited (BSE: TATAMOTORS), a USD 45 billion organisation, is a leading global automobile manufacturer of cars, utility vehicles, buses, trucks and defence vehicles. Part of the USD 100 billion Tata group, Tata Motors is India’s largest and the only OEM offering extensive range of integrated, smart and e-mobility solutions. Tata Motors has operations in the UK, South Korea, Thailand, South Africa, and Indonesia through a strong global network of 109 subsidiary and associate companies, including Jaguar Land Rover in the UK and Tata Daewoo in South Korea.

With a focus on engineering and tech enabled automotive solutions catering to the future of mobility, Tata Motors is India’s market leader in commercial vehicles and amongst the top four in the passenger vehicles market. With ‘Connecting Aspirations’ at the core of its brand promise, the company’s innovation efforts are focused to develop pioneering technologies that are sustainable as well as suited to evolving aspirations of the market and the customers. Tata Motors strives to bring new products that fire the imagination of GenNext customers, fueled by state of the art design and R&D centers located in India, the UK, Italy and Korea. Internationally, Tata commercial and passenger vehicles are marketed in countries, spread across Europe, Africa, the Middle East, South Asia, South East Asia, South America, Australia, CIS, and Russia.

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