2 March, 2021
-Receives a great response to the new avatar of the icon-
Tata Motors, India’s leading automotive brand today, delivered 100 units of the all new Safari in Delhi NCR. The recently launched all new Safari has received an overwhelming response from customers. Majority of the customers have chosen the XZA+ trim with Royal Blue and Orcus White standing out as the colour of preference. Available at a starting price of INR 14.69 lakhs (ex-showroom Delhi) for the 6/7 seater, the all new Safari perfectly caters to the modern, multifaceted lifestyle of the new age SUV customers and their desire for a perfect combination of prestige, sophistication with expression and thrill.
In its new avatar, the Safari takes forward the brand’s rich legacy by combining Tata Motors’ Impact 2.0 design language with the proven capability of OMEGARC, the architecture derived from the renowned D8 platform from Land Rover – the gold standard of SUVs worldwide. The OMEGARC, architecture has already proven its mettle with the success of the Harrier.
Commenting on these deliveries, Mr. Ritesh Khare, Zonal Manager, North, Passenger Vehicles Business Unit, Tata Motors said, “We are elated to see the response coming in for the all-new Safari. The delivery of 100 Safaris on a single day is a proof of the same. Built on the successful OMEGARC which is derived from the legendary D8 platform, this vehicle is the perfect combination of good looks and power without compromising on the drive and ride quality. With its plush interiors, state-of-the-art connectivity, premium features and competitive pricing, we are confident that the Safari will continue luring everyone’s hearts in the days to come.”
With a powerful 2.0 litre turbocharged Kyrotech engine and its 2741 mm wheelbase, the Safari will come with signature Oyster White Interiors paired with the Ashwood finish dashboard, a majestic panoramic sunroof, along with 6 and 7-seater options, which will come with an 8.8-inch floating island infotainment system. Additionally, the vehicle will be available in additional colour options of Daytona Grey, Tropical Mist and Orcus White along with the signature Royal Blue. Tata Motors has also introduced the ‘Adventure’ persona of the Safari with an expressive and rugged look offering more options for customers to select the SUV that best matches their personality.
In Delhi- NCR, Tata Motors has registered a 9 % growth YTD FY21 in overall PVs. Despite a challenging year, Tata Motors has exhibited a stellar performance in the passenger vehicles market in India by clocking in over 23,000 unit sales every month successively from October 2020. Furthermore, in Q3FY21, the Tata Motors PV business posted its highest sales in the last 33 quarters. The rising demand can be attributed to the BS6 range, which was launched last year, under the New Forever philosophy of the company.
Furthermore, SUVs are the fastest growing passenger vehicle segment in the country and the new Safari will accelerate the momentum gained by the company’s consistently growing SUV sales, which have resulted in a growth of 20% YTD FY21 when compared to the same period last year.
For more information on the product, please visit – https://cars.tatamotors.com/suv/safari
Brochure link https://cars.tatamotors.com/suv/safari/downloads
About Tata Motors
Tata Motors Limited (NYSE: TTM; BSE: 500570 and 570001; NSE: TATAMOTORS and TATAMTRDVR), a USD 35 billion organization, is a leading global automobile manufacturer of cars, utility vehicles, pick-ups, trucks and buses. Part of the USD 113 billion Tata group, Tata Motors is India’s largest and the only OEM offering extensive range of integrated, smart and e-mobility solutions. It has operations in India, the UK, South Korea, Thailand, South Africa, and Indonesia through a strong global network of 103 subsidiaries, 10 associate companies, 3 joint ventures and 2 joint operations as on March 31, 2020.
With a focus on engineering and tech enabled automotive solutions catering to the future of mobility, Tata Motors is India’s market leader in commercial vehicles and amongst the top four in the passenger vehicles market. With ‘Connecting Aspirations’ at the core of its brand promise, the company’s innovation efforts are focused to develop pioneering technologies that are sustainable as well as suited to evolving aspirations of the market and the customers. Tata Motors strives to bring new products that fire the imagination of GenNext customers, fueled by state of the art design and R&D centers located in India, UK, US, Italy and South Korea. Internationally, Tata commercial and passenger vehicles are marketed in countries, spread across Africa, the Middle East, South Asia, South East Asia, South America, Australia, CIS, and Russia.