27 October, 2017
In a bid to strengthen its commitment to offer innovative solutions to customers, Tata Motors recently announced the launch of Grahak Seva Mahotsav. A popular event amongst customers and channel partners, this free check-up camp is being held from 23rd October- 31st, across all the 1500 workshops in India and will cater to all Tata Motors’ commercial vehicle owners. The Grahak Seva Mahotsav was launched on 23rd October which is celebrated as the National Customer Care day and the Mahotsav has been witnessing over 16,000 customers visiting on a daily basis.
Reiterating its commitment towards providing an enhanced customer experience, the company also recently initiated the Grahak Samvaad campaign with the objective of educating customers about the innovative offerings for the commercial vehicle customers and fleet owners. Launched on October 9th, 2017 the campaign reached out to over 8,000 customers within a span of 10 days. With yearly launches of customer-oriented initiatives, Tata Motors is driven by its robust product pipeline and strong aspirational values.
Commenting on the occasion, Mr. R. Ramakrishnan, Senior Vice-President, Customer care (Domestic and IB) CVBU, Tata Motors Limited, said, “We at Tata Motors aim to provide consistent quality service, backed by new technologies, to ensure our customers have a pleasant after sales experience. With the very first truck rolled out back in 1954, Tata Motors has been instrumental in paving the way for enhancing customer experience. Grahak Samvaad Mohostav is a special initiative to celebrate the connect with our customers and channel partners, providing them with a host of distinctive facilities and services. With regard to spare part distribution, we are focusing on improving the efficiency and, on the service front; our objective is to provide best comfort to our customers. In specific areas, we are also providing container workshops and mobile vans on sites. Through these initiatives, Tata Motors continues to enhance customer satisfaction.”
In continuation of our commitment to provide best in class services, Tata Motors also offered attractive discounts on spare parts, labour, lubricants and Profile Engine purchases.
To provide a wholesome after sales experience, Tata Motors provides its customers with over 26 initiatives, including:
Tata Motors continues to invest in its products and sales & service network, redesigning, developing & deploying modern dealerships, with an aggressive customer centric approach of anticipating customer requirements. With over 1800+ touch points across the country, the company hopes to develop and deploy effective modern dealership models, to significantly improve customer experience and convenience across its network, while also improving penetration and driving quality, building strong, lasting relationships with its customers.
About Tata Motors
Tata Motors Limited, a USD 42 billion organisation, is a leading global automobile manufacturer of cars, utility vehicles, buses, trucks and defence vehicles. As India’s largest automobile company and part of the USD 100 billion Tata group, Tata Motors has operations in the UK, South Korea, Thailand, South Africa, and Indonesia through a strong global network of 76 subsidiary and associate companies, including Jaguar Land Rover in the UK and Tata Daewoo in South Korea. In India, Tata Motors has an industrial joint venture with Fiat. Engaged in engineering and automotive solutions, with a focus on future-readiness and a pipeline of tech-enabled products, Tata Motors is India’s market leader in commercial vehicles and among the top in passenger vehicles with 9 million vehicles on Indian roads. The company’s innovation efforts are focused on developing auto technologies that are sustainable as well as suited. With design and R&D centres located in India, the UK, Italy and Korea, Tata Motors strives to pioneer new products that fire the imagination of GenNext customers. Abroad, Tata cars, buses, and trucks are being marketed in Europe, Africa, the Middle East, South Asia, South East Asia, South America, Australia, CIS, and Russia.