11 September, 2018
Tata Motors launched a new state-of-the-art full-range passenger vehicle showroom and workshop, M/s Kropex Auto Pvt Ltd, in Bengaluru today. Expanding its class leading automotive experience, the inauguration of this showroom and workshop is a step towards Tata Motors’ aggressive network expansion plans, in line with its Turnaround 2.0 strategy.
Inaugurated by Mr. Mayank Pareek – President, Passenger Vehicles Business Unit, Tata Motors and Mr. SN Barman – Vice President, Sales, Marketing & Customer Support, Passenger Vehicles Business Unit, Tata Motors, the Company has a total of 11 showrooms in Bengaluru and boasts of 44 showrooms in Karnataka overall. Spanning across 4500 sq. ft. of area, this newly inaugurated showroom is strategically located at the Main Hosur Road in Electronic City, and will cater to the aspiring customers of the city with a stunning range of new generation passenger cars from Tata Motors.
According to Mr. Mayank Pareek – President, Passenger Vehicles Business Unit, Tata Motors – "With ‘Connecting Aspirations’ at the center of our brand promise, we at Tata Motors are working with our network partners to offer our customers a solid product mix and a delightful showroom experience. As part of our Turnaround 2.0 journey, we are concentrating on optimizing various business levers and focus on strengthening its sales network and customer experience, in order to enhance performance and profitability. Hence, the current focus for the fiscal is on winning sustainably as part of this transformation journey. We continue to enhance and expand our network to cater to our evolving customers, with high expectations."
According to Mr. Vanik Sachadeva, Dealer Principal, M/s Kropex Auto Pvt Ltd, "We are delighted to extend our partnership with Tata Motors and are extremely happy to launch this showroom today in Bengaluru. With a commitment to provide best in class purchase experience during sales to all our customers, we look forward to working with Tata Motors and strengthen our relationship in the years to come."
Equipped with the latest technology, this new showroom will retail Tata Motors’ next gen PV line up. The company also offers a workshop to its customers which is equipped with latest equipment and advanced mechanization and automation. Tata Motors aims to increase its reach aggressively and through these showrooms it will continue to offer best value and experience to customers. Tata Motors’ Turnaround 2.0 journey will focus on ‘Winning sustainably in PVs’ with an objective to increase market presence and drive volumes in PVs.
About Tata Motors
Tata Motors Limited (BSE: TATAMOTORS), a USD 45 billion organisation, is a leading global automobile manufacturer of cars, utility vehicles, buses, trucks and defence vehicles. Part of the USD 100 billion Tata group, Tata Motors is India’s largest and the only OEM offering extensive range of integrated, smart and e-mobility solutions. Tata Motors has operations in the UK, South Korea, Thailand, South Africa, and Indonesia through a strong global network of 109 subsidiary and associate companies, including Jaguar Land Rover in the UK and Tata Daewoo in South Korea.
With a focus on engineering and tech enabled automotive solutions catering to the future of mobility, Tata Motors is India’s market leader in commercial vehicles and amongst the top four in the passenger vehicles market. With ‘Connecting Aspirations’ at the core of its brand promise, the company’s innovation efforts are focused to develop pioneering technologies that are sustainable as well as suited to evolving aspirations of the market and the customers. Tata Motors strives to bring new products that fire the imagination of GenNext customers, fueled by state of the art design and R&D centers located in India, the UK, Italy and Korea. Internationally, Tata commercial and passenger vehicles are marketed in countries, spread across Europe, Africa, the Middle East, South Asia, South East Asia, South America, Australia, CIS, and Russia.