4 June, 2009
As part of the World Environment Day celebrations, Tata Motors has initiated a huge tree plantation drive across India and countries in the SAARC region, Africa, Middle East and Russia. Tata Motors, committed to protect and preserve the environment through its products, technology and processes, is actively supporting the United Nations Billion Tree Campaign. The tree plantation drive is part of its endeavour to constantly improve its carbon footprint.
The company has set itself a target of planting 200,000 saplings across over 1100 locations in India and abroad this year, beginning June 5. This massive campaign is driven across the company – at plant locations, offices and its dealerships, authorised service centres, and spare parts distributors.
In addition to employees, the campaign aims to involve both the company’s channel partners and customers. Using its CRM-DMS system (Customer Relationship Management-Dealer Management System), SMSs will be sent to customers and all sales, service and customer support colleagues at dealerships and spares and service centres, inviting them to participate in the tree plantation drive.
As part of its commitment to protect and preserve the environment, Tata Motors has planted over 10 million trees till date.
In addition to the tree plantation drive, Tata Motors is also organising a free PUC (Pollution Under Control) check-up for its commercial vehicles on June 5 at over 100 service centres across the country. As part of the PUC check, emission related components would be checked and rectified. Customers participating in this initiative will be issued PUC certificates for vehicles that clear the emission level check.
Tata Motors and Corporate Social Responsibility
True to the tradition of the Tata Group, Tata Motors is committed in letter and spirit to Corporate Social Responsibility. Tata Motors is guided by the Tata Code of Conduct in all its activities and works together with the Tata Council for Community Initiatives for its CSR practices. The company’s focus areas in CSR include health, education, environment protection and employability. Through its CSR activities, the company aims to upgrade the quality of life of communities, in line with the company’s broader goal of practicing and promoting self-sustaining processes and welfare activities for social, economic and environmental development. These activities touch the lives of more than a million citizens.
About Tata Motors
Tata Motors is India’s largest automobile company, with standalone revenues of US$ 5.5 billion in 2008-09. Through subsidiaries and associate companies, Tata Motors has operations in the UK, South Korea, Thailand and Spain. Among them is Jaguar Land Rover, the business comprising the two iconic British brands. It also has an industrial joint venture with Fiat in India. With over 4 million Tata vehicles plying in India, Tata Motors is the country’s market leader in commercial vehicles and among the top three in passenger vehicles. It is also the world’s fourth largest truck manufacturer and the second largest bus manufacturer. Tata cars, buses and trucks are being marketed in several countries in Europe, Africa, the Middle East, South Asia, South East Asia and South America. (www.tatamotors.com )